BYD (Build Your Dreams) is a global electric vehicle leader making bold strides in Indonesia’s transition to sustainable mobility.
As one of the automotive brands entering the Indonesian market starting in 2022, BYD brings its expertise in EV technology, energy storage, and green innovation to support the nation’s clean energy goals.
Media Used: Curved Horizontal LED
Collaborators: -
About Campaign
This BYD campaign was launched on VERSELED, our high-impact LED screen located in Pantai Indah Kapuk (PIK), North Jakarta, a thriving lifestyle and commercial hub. The location offers high traffic volume and wide audience reach, attracting diverse demographics including professionals, families, and trend-conscious urbanites.
By placing the campaign in this strategic area, the brand effectively captured attention across multiple audience segments, maximizing visibility and engagement in one of Jakarta’s most dynamic districts.
Area Coverage
The campaign was strategically placed in Pantai Indah Kapuk (PIK), North Jakarta, a bustling lifestyle and commercial district known for its high foot traffic and constant vehicle flow. As one of Jakarta’s trendiest hotspots, PIK offers strong visibility among urban professionals, families, and younger audiences.
Its mix of shopping, dining, and entertainment venues made it an ideal backdrop for showcasing BYD's campaign, ensuring it reached both intentional and incidental viewers in a high-engagement environment.
Execution Details
Insight into the formats, placements, and processes behind the campaign.
Creative Highlights
Striking LED visuals: Large, high-resolution digital screens showcasing sleek, high-contrast visuals designed to capture attention quickly.
Strategic roadside placement: Located near toll gates and major driving routes to ensure high visibility among daily commuters.
High brightness & clarity: Optimized for both day and night viewing, delivering standout visuals around the clock.
Urban lifestyle context: Placed in trend-forward zones like PIK to align the brand with aspirational, modern living.
Impact at speed: Content designed to communicate key messages clearly, even at a glance from moving vehicles.
