Prisma Group has earned recognition at the Marketeers Editor’s Choice Award (MECA) 2026, organized by Marketeers, for its work in delivering impactful and engaging Digital Out-of-Home (DOOH) advertising. The company won the Engaging DOOH Ads Campaign of the Year award through its collaboration on the Vaseline Skinvestment campaign.
The award celebrates Prisma Group’s commitment to creating DOOH advertising experiences that go beyond conventional brand exposure. By combining the power of digital outdoor media with creative campaign execution, the Vaseline Skinvestment campaign demonstrates how public spaces can become meaningful touchpoints for brands to connect with their audiences.
Turning Outdoor Media into Engaging Brand Experiences
In an increasingly competitive advertising landscape, capturing audience attention requires more than simply being visible. Brands need to create experiences that resonate with audiences and make their messages stand out in everyday environments.
Through the Vaseline Skinvestment campaign, Prisma Group contributed to bringing the brand’s message to life through DOOH advertising. The recognition highlights the potential of digital outdoor media to deliver campaigns that are not only visually compelling but also relevant and engaging to audiences.
As consumer behavior continues to evolve, DOOH offers brands new opportunities to connect with people in real-world environments, bridging the gap between digital creativity and everyday experiences.
A Recognition of Creativity and Innovation in DOOH
Winning the Engaging DOOH Ads Campaign of the Year category marks an important milestone for Prisma Group and reinforces its dedication to advancing the role of DOOH in modern advertising.
The recognition also reflects the importance of collaboration between brands and media partners in developing campaigns that combine strong creative ideas with effective media execution.
For Prisma Group, this achievement serves as further motivation to push the boundaries of outdoor advertising and explore new ways to make brand communication more impactful, engaging, and memorable.
As the DOOH industry continues to develop, Prisma Group remains committed to delivering innovative advertising solutions that help brands connect with audiences in meaningful ways.
This achievement is not only a celebration of the Vaseline Skinvestment campaign but also a reflection of Prisma Group’s ongoing commitment to shaping the future of DOOH advertising.
