Cadbury - FutureOOH+ Campaign

The Cadbury Valentine 2026 campaign delivers an interactive OOH and FutureOOH+ experience with Prisma Group across Jakarta and Bandung.

The Cadbury Valentine 2026 campaign brings an interactive OOH and FutureOOH+ experience in collaboration with Prisma Group across Jakarta and Bandung. Activated at Djakarta Theater and Braga Bandung, the campaign transformed premium digital billboards into real-time engagement platforms.

Through the innovative Cheers Screen by Prisma Advertising and execution by BoostAD, audiences scanned a QR code, uploaded selfies, and displayed personal Valentine messages directly on the city screens. The result was a fun, shareable, and emotionally engaging brand experience powered by FutureOOH+.

Media Used: LED Djakarta Theater, LED Braga

Collaborators: BoostAD

About Campaign

The Cadbury Valentine 2026 campaign combines multichannel OOH and FutureOOH+ in collaboration with Prisma Group. The main activation at Djakarta Theater and Braga Bandung featured the interactive Cheers Screen, transforming digital billboards into real-time engagement platforms.

By integrating QR technology, user-generated content, and premium LED placements, the campaign turned city screens into live expressions of love. Supported by strategic digital billboards in Jakarta and Bandung, the activation delivered an immersive, participatory, and emotionally connected brand

Area Coverage

LED Djakarta Theater (Sarinah), Central Jakarta
LED Braga, Bandung, West Java

Execution Details

Insight into the formats, placements, and processes behind the campaign.

Cadbury - FutureOOH+ Campaign execution detail 1

Cadbury - FutureOOH+ Campaign execution detail 2

Creative Highlights

The creative highlight of the Cadbury Valentine 2026 campaign lies in its transformation of digital billboards into interactive storytelling platforms. Through the Cheers Screen innovation by Prisma Advertising under Prisma Group, audiences were invited to scan a QR code, upload selfies, and display personal Valentine messages directly on premium LED screens at Djakarta Theater and Braga Bandung.

By blending real-time user-generated content with high-impact city screens, the campaign elevated OOH from static visibility into a live, emotional, and shareable brand moment powered by FutureOOH+.

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We have served clients from a broad spectrum of industries, successfully realizing each brand's vision through high-impact campaigns. No matter the sector, we have unmatched experience in making your message stand out.

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FMCG

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The Cadbury Valentine 2026 campaign delivers an interactive OOH and FutureOOH+ experience with Prisma Group across Jakarta and Bandung.

Blog

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Let’s Build Your Next Great OOH Campaign

Whether you're planning billboard advertising in Jakarta, launching a DOOH campaign across Indonesia, or exploring new formats in out-of-home media, Prisma Advertising is ready to bring your brand to the streets — boldly, creatively, and with purpose.

Get in touch with us today and let's shape real-world impact, together.