广告活动作品集

Cadbury - FutureOOH+ Campaign

Powering Cadbury’s Valentine campaign during Valentine’s Day 2026 (14–15 February 2026) with FutureOOH+, an interactive digital billboard innovation that transforms outdoor advertising into a live, emotional brand experience.
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The Cadbury Valentine 2026 campaign delivers an interactive OOH and FutureOOH+ experience with Prisma Group across Jakarta and Bandung.

The Cadbury Valentine 2026 campaign brings an interactive OOH and FutureOOH+ experience in collaboration with Prisma Group across Jakarta and Bandung. Activated at Djakarta Theater and Braga Bandung, the campaign transformed premium digital billboards into real-time engagement platforms.

Through the innovative Cheers Screen by Prisma Advertising and execution by BoostAD, audiences scanned a QR code, uploaded selfies, and displayed personal Valentine messages directly on the city screens. The result was a fun, shareable, and emotionally engaging brand experience powered by FutureOOH+.

Media Used: LED Djakarta Theater, LED Braga

Collaborators: BoostAD

Cadbury - FutureOOH+ Campaign
关于活动

The Cadbury Valentine 2026 campaign combines multichannel OOH and FutureOOH+ in collaboration with Prisma Group. The main activation at Djakarta Theater and Braga Bandung featured the interactive Cheers Screen, transforming digital billboards into real-time engagement platforms.

By integrating QR technology, user-generated content, and premium LED placements, the campaign turned city screens into live expressions of love. Supported by strategic digital billboards in Jakarta and Bandung, the activation delivered an immersive, participatory, and emotionally connected brand

覆盖区域
  1. LED Djakarta Theater (Sarinah), Central Jakarta
  2. LED Braga, Bandung, West Java
执行详情

关于广告活动背后的形式、投放位置和流程的深入了解。

Cadbury - FutureOOH+ Campaign execution detail 1
Cadbury - FutureOOH+ Campaign execution detail 2
创意亮点

The creative highlight of the Cadbury Valentine 2026 campaign lies in its transformation of digital billboards into interactive storytelling platforms. Through the Cheers Screen innovation by Prisma Advertising under Prisma Group, audiences were invited to scan a QR code, upload selfies, and display personal Valentine messages directly on premium LED screens at Djakarta Theater and Braga Bandung.

By blending real-time user-generated content with high-impact city screens, the campaign elevated OOH from static visibility into a live, emotional, and shareable brand moment powered by FutureOOH+.

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  • Cadbury - FutureOOH+ Campaign
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    The Cadbury Valentine 2026 campaign delivers an interactive OOH and FutureOOH+ experience with Prisma Group across Jakarta and Bandung.
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