-
创意OOH品牌推广 快消品Golden Farm - Creative Billboard -
数字广告牌广告 快消品AQUA - "Teras Adem" OOH Campaign -
数字广告牌广告 快消品Cadbury - FutureOOH+ Campaign
In collaboration with AQUA for the "Teras Adem" campaign, Prisma Advertising brought Cheers Screen to Jalan Braga. This innovation enables audiences to send photos and messages directly from their mobile phones to the billboard, creating engaging real-time interactions and strengthening the connection between brands and the public.
During the Ramadan Teras Adem campaign, AQUA collaborated with Prisma Advertising to deliver a more interactive Out-of-Home (OOH) experience through the Cheers Screen innovation at Jalan Braga.
As one of the most in-demand innovations among brands, Cheers Screen enables audiences to actively participate through a simple mechanism—scan a QR code, send photos and messages via mobile phones, and see them displayed in real-time on the billboard.
This approach transforms the billboard from a one-way communication medium into an interactive platform that drives real engagement in public spaces. Visitors in the Braga area can share moments, send Ramadan greetings, and express themselves on one of the city’s most iconic screens.
The campaign successfully creates a more personal and emotional experience while strengthening the connection between brands and audiences. With its ease of use and high participation rate, Cheers Screen once again proves its effectiveness as an OOH solution that not only captures attention but also encourages meaningful real-time interaction at scale.
Media Used: Curved Horizontal LED
Collaborators: -
