Golden Farm leveraged premium billboards in Senayan and Citywalk Jakarta to strengthen brand awareness through eye-catching creative executions while generating additional exposure across digital channels and social media communities.
Golden Farm launched an integrated OOH campaign that combined strategic locations, impactful visuals, and digital momentum into a single execution. Positioned in high-traffic areas, the Senayan and Citywalk billboards served as key touchpoints to deliver the brand message to thousands of daily commuters.
The creative billboard execution prominently showcased the product, creating a highly recognizable visual that strengthened brand recall. The campaign also attracted attention from media communities and digital audiences, extending its reach far beyond the physical billboard locations.
By integrating OOH visibility with digital amplification, Golden Farm successfully increased brand exposure while generating broader conversations across multiple platforms.
Media Used: Static Billboard
Collaborators: -
关于活动
Golden Farm launched this branding campaign to strengthen top-of-mind awareness for its french fries products through premium outdoor advertising assets in Jakarta. The campaign was designed to deliver a simple yet memorable message while maximizing the synergy between OOH and digital media.
Beyond generating direct exposure from audiences on-site, the campaign also gained additional attention through media accounts and digital platforms discussing the creative billboard execution. This helped extend campaign reach and enhance overall brand communication effectiveness.
覆盖区域
Senayan Billboard – South Jakarta
Citywalk Billboard – Central Jakarta
执行详情
关于广告活动背后的形式、投放位置和流程的深入了解。
创意亮点
- Utilized a Creative Billboard concept featuring oversized product visuals to maximize stopping power.
- Strategically placed in premium high-visibility locations across Jakarta.
- Delivered a simple and memorable message that strengthened brand recall.
