In collaboration with AQUA for the "Teras Adem" campaign, Prisma Advertising brought Cheers Screen to Jalan Braga. This innovation enables audiences to send photos and messages directly from their mobile phones to the billboard, creating engaging real-time interactions and strengthening the connection between brands and the public.
During the Ramadan Teras Adem campaign, AQUA collaborated with Prisma Advertising to deliver a more interactive Out-of-Home (OOH) experience through the Cheers Screen innovation at Jalan Braga.
As one of the most in-demand innovations among brands, Cheers Screen enables audiences to actively participate through a simple mechanism—scan a QR code, send photos and messages via mobile phones, and see them displayed in real-time on the billboard.
This approach transforms the billboard from a one-way communication medium into an interactive platform that drives real engagement in public spaces. Visitors in the Braga area can share moments, send Ramadan greetings, and express themselves on one of the city’s most iconic screens.
The campaign successfully creates a more personal and emotional experience while strengthening the connection between brands and audiences. With its ease of use and high participation rate, Cheers Screen once again proves its effectiveness as an OOH solution that not only captures attention but also encourages meaningful real-time interaction at scale.
Media Used: Curved Horizontal LED
Collaborators: -
About Campaign
The "Teras Adem" campaign by AQUA, located at Jalan Braga, creates an interactive public space during Ramadan by inviting people to share moments and send personal greetings. In collaboration with Prisma Advertising through the Cheers Screen innovation, the campaign delivers a warm real-time experience while strengthening emotional connections between the brand and its audience.
Area Coverage
LED Braga, Bandung - West Java
Execution Details
Insight into the formats, placements, and processes behind the campaign.
Creative Highlights
Transforming a billboard into an interactive platform, Cheers Screen enables audiences to send photos and messages in real-time simply by scanning a QR code. Through the collaboration between AQUA and Prisma Advertising at Jalan Braga, this innovation delivers a participatory, personal, and easily accessible OOH experience.
