FUTUREOOH+ Digital Billboard Innovations

OOH+ by Prisma Advertising

OOH+ is Prisma Advertising’s limitless innovation in out-of-home media. More than just outdoor advertising, OOH+ delivers creative solutions that fuse advanced technology, interactivity, and a comprehensive creative approach.

As a pioneer and trendsetter in Indonesia’s OOH industry, Prisma Advertising continues to push boundaries by introducing new experiences that resonate in the digital era. OOH+ is designed not only to deliver messages but to create memorable experiential marketing and future-ready entertainment that captivates audiences across generations.

Driven by a spirit of excellence, OOH+ is the answer for brands seeking to stand out, build deeper engagement, and forge emotional connections through out-of-home media.

Our Innovations

Discover the innovative features designed to enhance engagement, relevance, and campaign performance.

Time Variance

Deliver the right message at the right time. This feature allows your content to shift throughout the day, tailoring ads for morning commuters, midday shoppers, or evening crowds to maximize relevance and engagement.

Sensor External Data

Leverage real-time environmental data to trigger contextually intelligent content. Whether it’s weather, traffic, or air quality, your message adapts automatically, keeping your campaign timely and impactful.

Interactive LED

Transform static viewing into an engaging experience. These displays respond to motion, gestures, or touch, allowing audiences to actively interact with your brand in public spaces.

3D Anamorphic Content

Capture attention with visually striking 3D illusions on flat screens. This technique creates lifelike depth and motion, turning your campaign into a visual spectacle that stands out in high-traffic locations.

OOH Audio

Enhance your visuals with directional sound for a multisensory experience. From music to voiceovers, audio adds depth to your message and draws audiences in with a layer of immersion.

OOH Real-Time Streaming

Bring live content directly to your audience, wherever they are. Real-time streaming allows you to broadcast events, announcements, or updates seamlessly through digital OOH platforms.

Augmented Reality

Bridge the physical and digital worlds with AR-enhanced displays. By overlaying interactive elements onto real environments, AR creates memorable brand experiences that invite exploration and engagement.

Social Media Scraping

Integrate live user-generated content into your campaign. Pull in real-time posts, hashtags, or mentions to create a dynamic billboard that reflects online buzz and drives deeper audience connection.

Multi-Screen Display

Elevate your storytelling with synchronized visuals across multiple screens. Ideal for large spaces, this setup enables panoramic effects, extended narratives, or high-impact split-screen visuals.

Cheers Screen

Turn crowd energy into part of the experience. This interactive display responds to sound or movement, activating visual reactions that reward audience participation and amplify engagement.

Interactive OOH Photobooth

Invite your audience to step into the story. Branded photobooths offer instant photo or video capture with filters or AR effects, encouraging social sharing and organic reach.

Virtual Assistant

Deliver real-time information and interaction through an AI-powered digital assistant. From product inquiries to guided experiences, it offers a personalized touchpoint in high-footfall locations.

Awards

Take a look at the recognition we’ve received for our work in out-of-home advertising.

Citra Pariwara 2018 - Bronze Medal

Category: Best Use of Ambient Media – Large Scale
Size : 15m x 30m (total surface 450m2)
Location : Senayan Trade Center
Citra Pariwara 2020 - Bronze Medal

Category: Best Use Out-of-Home
Size : 15m x 30m (total surface 450m2)
Location : Tol Tangerang – Jakarta (exit Tol Alam Sutera)
Citra Pariwara 2023 - Silver Medal

Category: Digital Screens (Single) Best Use of Out-of-Home
Size : 24m x 12m - Vertical
Location : Menara Sudirman
Citra Pariwara 2022 - Silver Medal

Category: Giant Billboard - Best Use of Out-of-Home
Size : 6m x 17,5m - Horizontal
Location : Bekasi

MMA Smarties APAC 2025 - Gold Winner

MMA Smarties APAC Awards 2025
Gold Winner
O2O / New Retail / Innovative & New Tech Sales Channels
Dove O2O: The Street is the New Store

Our Campaign Portfolio

Discover how leading brands have brought their campaigns to life through our premium OOH advertising services.

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Creative OOH Branding FMCG
Golden Farm - Creative Billboard
Golden Farm leveraged premium billboards in Senayan and Citywalk Jakarta to strengthen brand awareness through eye-catching creative executions while generating additional exposure across digital channels and social media communities.
Digital Billboard Advertising FMCG
AQUA - "Teras Adem" OOH Campaign
In collaboration with AQUA for the "Teras Adem" campaign, Prisma Advertising brought Cheers Screen to Jalan Braga. This innovation enables audiences to send photos and messages directly from their mobile phones to the billboard, creating engaging real-time interactions and strengthening the connection between brands and the public.
Digital Billboard Advertising FMCG
Cadbury - FutureOOH+ Campaign
The Cadbury Valentine 2026 campaign delivers an interactive OOH and FutureOOH+ experience with Prisma Group across Jakarta and Bandung.

What We Do

We craft out-of-home campaigns that captivate, connect, and deliver measurable results.

Static Billboard Advertising

Maximize brand exposure with high-impact static billboards in prime locations. A powerful solution for consistent, long-term visibility.

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Digital Billboard Advertising

Deliver dynamic, real-time messaging with striking digital displays. Ideal for campaigns that demand flexibility and immediacy.

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Creative OOH Branding

Stand out with custom-built, attention-grabbing OOH executions supported by BoostAD. Designed to elevate brand perception and audience engagement.

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Transit Advertising

Capture attention on the move with strategic placements across public transportation with the help of BoostAD. Extend your reach across urban and commuter routes.

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OOH Dashboard

Gain full control and visibility over your campaigns with our intuitive dashboard. Track performance, manage assets, and optimize results in real time.

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PiX Creative Mindworks

Bring your vision to life with our in-house animation and motion design studio. Tailored creative solutions that enhance your OOH impact.

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Industries We Serve

We have served clients from a broad spectrum of industries, successfully realizing each brand's vision through high-impact campaigns. No matter the sector, we have unmatched experience in making your message stand out.

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FMCG

We help FMCG brands stand out through strategic, high-impact out-of-home ...

E-Commerce

In today’s fast-paced digital landscape, ecommerce advertising needs ...

Telecommunications

Telecommunication advertising demands clarity, consistency, and scale. In ...

Automotive

The way people engage with vehicles may have changed, but the power of great...

Technology & Electronics

From smartphone ads to SaaS branding, our out-of-home solutions help tech br...

Entertainment & Streaming

The entertainment and streaming industry thrives on anticipation, emotion, a...

Transportation & Superapp

Whether you’re moving people, delivering goods, or expanding your ecosystem ...

Financial Services & Fintech

Trust and clarity are everything in finance. Whether you’re building a cha...

Blog

Browse through our collection of editorial insights, industry trends, and expert perspectives on OOH advertising.

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OOH Insight Before You Dismiss OOH Advertising, Read These Facts Many people believe that OOH advertising is no longer effective in the digital age. In reality, OOH and digital channels complement each other by increasing brand awareness, strengthening campaigns, and driving further online engagement. Discover the facts in this article.
Iklan Non Komersial Iklan Non Komersial: Pengertian, Fungsi, Tujuan, dan Contohnya Lengkap Media iklan memiliki banyak kegunaan dan manfaat, salah satu manfaat yang paling utama adalah untuk mendapatkan keuntungan, baik secara finansial maupun secara sosial. Namun saat ini, banyak perusahaan dan organisasi memanfaatkan iklan tidak untuk tujuan finansial, tapi untuk tujuan menyampaikan pesan atau informasi dan meningkatkan awareness. Iklan jenis ini disebut dengan iklan non komersial.
OOH Insight OOH Media Becomes the “Crazy” New Trend for Birthday Greetings OOH is no longer just a space for brands to advertise—it has become a platform for personal moments. From birthday wishes to special messages on digital billboards, OOH creates experiences that feel more emotional, memorable, and unforgettable.

Let’s Build Your Next Great OOH Campaign

Whether you're planning billboard advertising in Jakarta, launching a DOOH campaign across Indonesia, or exploring new formats in out-of-home media, Prisma Advertising is ready to bring your brand to the streets — boldly, creatively, and with purpose.

Get in touch with us today and let's shape real-world impact, together.

Leading the Way inDigital OOH Innovation

OOH+ by Prisma Advertising

Our Innovations

Awards

Our Campaign Portfolio

What We Do

Industries We Serve

Blog

Let’s Build Your Next Great OOH Campaign

Leading the Way in
Digital OOH Innovation