Jakarta, Indonesia — Freddy Lauw, CEO of Prisma Group, joined industry leaders as one of the speakers at Strategic Forum INDOOH 2026, organized by the Indonesian Out-of-Home Media Companies Association (AMLI) on Friday, October 9, 2026, at JIExpo Kemayoran, Jakarta. The forum brought together industry stakeholders to discuss the transformation and growth opportunities shaping Indonesia’s Out-of-Home (OOH) advertising industry.
During the forum, Freddy Lauw shared perspectives on the evolving OOH landscape, including the shift from selling advertising locations to delivering audience engagement and measurable value for brands.
FutureOOH+: Prisma Group’s Approach to the Evolution of OOH
As technology advances and audience behavior continues to change, the OOH industry is evolving beyond traditional outdoor advertising. The integration of physical and digital media, more interactive brand experiences, and audience-centric strategies are becoming increasingly important in creating relevant and effective advertising campaigns.
Through FutureOOH+, Prisma Group embraces an approach that integrates OOH, brand activation, and Online-to-Offline (O2O) experiences to create broader opportunities for interaction between brands and audiences. This approach reflects the potential of outdoor advertising to go beyond visibility and become part of a more holistic brand experience.
Shaping the Future of OOH in Indonesia
Strategic Forum INDOOH 2026 provided an important platform for industry stakeholders to explore key opportunities and challenges, including the development of Digital Out-of-Home (DOOH), standardized audience measurement, and the integration of physical and digital media ecosystems.
For Prisma Group, participating in this forum reflects its active involvement in the conversations shaping the future of Indonesia’s outdoor advertising industry.
Through collaboration, innovation, and the development of approaches such as FutureOOH+, Prisma Group remains committed to supporting the evolution of OOH toward a more integrated and relevant ecosystem that delivers greater value for both brands and audiences.
Looking ahead, Prisma Group sees significant opportunities for Indonesia’s OOH industry to grow through technology adoption, deeper audience understanding, and more meaningful advertising experiences.
