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Prisma Advertising Contributes to Dove’s Gold Award at MMA Smarties APAC
Prisma Advertising proudly congratulates Dove – Unilever on its outstanding achievement as a Gold Winner at the MMA Smarties APAC Awards 2025 in the O2O / New Retail / Innovative & New Tech Sales Channels category. This prestigious recognition highlights Dove’s success in delivering marketing innovation that is relevant, interactive, and highly effective for today’s consumers.
Prisma Group’s Role in Supporting Dove’s O2O Activation
As part of Prisma Group, Prisma Advertising—together with other business units, including PiX Creative Mindworks and BoostAD—played an important role in bringing the FutureOOH+ campaign, “O2O: The Street is the New Store,” to life as a strong, engaging, and impactful consumer experience.
Below are the key contributions of Prisma Group to the campaign:
1. Strategic OOH Media Deployment
Prisma Advertising supported Dove by providing premium OOH media locations at strategic, high-traffic areas. One of the highlights was a highly eye-catching LED videotron at Jakarta Car Free Day, which served as a key touchpoint to drive awareness and encourage direct interaction with the public.
2. High-Impact Visual Creative Enhancement
Through PiX Creative Mindworks, Prisma Group helped amplify the campaign’s visual strength by delivering more engaging and high-impact creative content. The messaging was designed to stand out in public spaces and effectively capture audience attention.
3. Activation in Public & Retail Spaces
BoostAD supported the execution of digital signage across various shopping malls, serving as a crucial bridge between offline engagement and online conversion. These installations were designed to create interactive experiences that encouraged consumers to play, explore, and connect with Dove’s digital platforms.
4. Seamless O2O Journey Connected to Retail Platforms
The campaign successfully delivered a seamless consumer journey. After interacting with OOH media and installations, consumers were guided to redeem digital vouchers through retail networks such as Alfamidi, Watsons, and TikTok Shop. Prisma Group helped ensure visual communication and campaign direction remained consistent throughout the entire journey.
Advancing OOH Innovation in Indonesia
The success of Dove’s campaign demonstrates how OOH in Indonesia continues to evolve as a powerful medium for brand activation. The integration of OOH media with digital channels enables brands to create a seamless offline-to-online consumer journey.
As a company operating in the Out-of-Home (OOH) and Digital Out-of-Home (DOOH) industry, Prisma Advertising is proud to be part of an ecosystem that continuously innovates and empowers brands to deliver impactful marketing experiences.
