To celebrate Valentine’s Day, Cadbury collaborated with Prisma Group to present a campaign titled “Find Love in Differences.” The activation took place simultaneously in two major cities, Jakarta and Bandung, through an innovative integration with METALED Djakarta Theater and Videotron Braga.
Embracing the message that differences are a part of everyday life in Indonesia, Cadbury believes that love grows from diversity that enriches our connections with one another. Through this campaign, Cadbury invites the public to express love in a more unique and meaningful way in public spaces.
Celebrating Valentine’s Day at Two Iconic City Spots
The activation took place over two days, on February 14–15, 2026, at two strategic locations that serve as vibrant hubs of public activity: Djakarta Theater and the Braga district. The selection of these locations strengthened the campaign’s presence in public spaces while fostering an emotional connection with audiences through innovative digital out-of-home media.
As a brand known for its smooth, creamy, and classic chocolate, Cadbury leveraged out-of-home media as the main medium to create a more personal experience. One of the highlights of this campaign was the Cheers Screen innovation at METALED Djakarta Theater and Videotron Braga—an innovation by Prisma Group, executed through an integrated approach by BoostAD.
Cheers Screen: Turning the Audience into Part of the Content
Beyond simply displaying campaign visuals, this activation also invited audiences to engage directly through the Cheers Screen innovation. Visitors could scan the QR code available on-site, access the landing page, fill in their details, take a selfie, write a personal message, and upload it.
Within seconds, the photo and message would appear in real time on the videotron screen. The audience was no longer just a spectator, but became part of the campaign content itself.
This interaction created an experience that was:
- Personal, as the messages came directly from visitors
- Interactive, as they appeared in real time on the city’s screen
- Shareable, as the moment could easily be captured and shared on social media
Through the “Find Love in Differences” campaign, Cadbury and Prisma Group demonstrated that out-of-home media is no longer just about displaying messages, but about creating experiences that are alive, engaging, and capable of building genuine connections between brands and the public within the dynamic urban landscape.
