Positioned in one of Jakarta’s most iconic and pedestrian-friendly corridors, the area from Thamrin to Istana Merdeka (spanning from Tanah Abang to Sabang) is a convergence point of commerce, culture, and government activity. With high daily foot traffic, this zone draws office workers, tourists, shoppers, and government employees alike. Key points of interest include Djakarta Theater XXI and Sarinah Thamrin, alongside a vibrant mix of hangout spots, offices, malls, hotels, apartments, and national institutions. Its central location and walkable layout make it a hotspot for both weekday activity and weekend leisure. Prisma’s MetaLED at Djakarta Theater is strategically placed to capture attention in this bustling pedestrian zone, as it offers brands unmatched visibility and engagement in one of Jakarta’s most iconic and active districts.