Prisma Group Drives OOH Indonesia Innovation Through DANA’s Gold-Winning PR Awards 2026 Campaign
Apr 30, 2026
Prisma Group Drives OOH Indonesia Innovation Through DANA’s Gold-Winning PR Awards 2026 Campaign
The OOH Indonesia industry continues to evolve—no longer just about visibility, but about creating meaningful, real-world impact. This is clearly demonstrated by DANA Indonesia’s achievement as Gold Winner at the PR Awards 2026 by Marketing-Interactive in the Best Use of Virtual & Hybrid Events category through its campaign, “Posko Bantuan Keliling.”
Behind this success is a strong collaboration with Prisma Group, through Prisma Advertising and BoostAD, delivering a new approach to how OOH Jakarta is utilized as a more dynamic, interactive, and relevant media channel.
The Transformation of OOH Indonesia: From Static to Moving Media
For years, out-of-home media has been associated with static billboards. However, the evolution of OOH Indonesia tells a different story—one that is increasingly adaptive to audience behavior.
Through this campaign, OOH is no longer just something people see. It becomes something that:
Moves with audience mobility
Appears at real interaction points
Integrates into everyday life
This approach opens new opportunities for brands to build closer and more relevant connections with their audiences.
Posko Bantuan Keliling: When OOH Becomes a Service Platform
From Exposure to Experience
“Posko Bantuan Keliling” redefines the role of out-of-home media. Instead of functioning solely as a communication tool, it transforms into a direct service platform for the public.
Audiences don’t just see the DANA brand—they actively engage with it by:
Receiving on-site assistance
Learning about digital services
Interacting with the brand in real time
This transformation highlights how OOH Indonesia is evolving into a more meaningful and experience-driven medium.
Posko Bantuan Keliling, DANA Indonesia, by Prisma Group
BoostAD and the Power of Car Branding in OOH Jakarta
Mobility as the Key to Engagement Through BoostAD, a part of Prisma Group, the campaign leverages car branding as a strategic OOH solution.
By using vehicles as media channels:
Brands can reach multiple high-traffic areas across OOH Jakarta
Exposure increases organically through movement
Real-time, face-to-face engagement becomes possible
This approach makes OOH more flexible, allowing brands to follow and connect with their audience in real time.
DANA Indonesia, Posko Bantuan Keliling, Powered by BoostAD
The “Posko Bantuan Keliling” campaign proves that a well-executed strategy in OOH Indonesia can go beyond awareness and deliver real impact.
By combining mobility, interaction, and media integration, Prisma Group has helped create a campaign that:
Wins prestigious awards
Drives stronger audience engagement
Delivers meaningful real-world impact
This is the new direction of OOH Indonesia—more dynamic, more connected, and more impactful.
Golden Farm leveraged premium billboards in Senayan and Citywalk Jakarta to strengthen brand awareness through eye-catching creative executions while generating additional exposure across digital channels and social media communities.
In collaboration with AQUA for the "Teras Adem" campaign, Prisma Advertising brought Cheers Screen to Jalan Braga. This innovation enables audiences to send photos and messages directly from their mobile phones to the billboard, creating engaging real-time interactions and strengthening the connection between brands and the public.
创意OOH品牌推广 快消品Golden Farm - Creative Billboard
数字广告牌广告 快消品AQUA - "Teras Adem" OOH Campaign
数字广告牌广告 快消品Cadbury - FutureOOH+ Campaign
