One Night, Three Cities: A Recap of Prisma Group’s New Year Celebration with the Theme FutureOOH+
Jan 09, 2026
One Night, Three Cities: A Recap of Prisma Group’s New Year Celebration with the Theme FutureOOH+
Closing out 2025 and welcoming 2026, Prisma Group presented a New Year celebration unlike any other. On the same night, Prisma Group marked the turn of the year across three cities, three strategic locations, and together with three different brands. The entire series of events was woven together by a single common thread: FutureOOH+, a vision of a more innovative, creative, and relevant future for Out-of-Home (OOH).
One Night, Three Cities
Prisma Group’s New Year celebration took place simultaneously in three major cities across Indonesia, each with its own distinct character, location, and brand collaboration. Every site was strategically selected to represent the strength of Out-of-Home (OOH) media and its close connection with urban audiences.
Ancol, North Jakarta, became one of the main celebration hubs through a collaboration with ExtraJoss Ultimate. The key highlight at this location was a spectacular drone show that combined futuristic visuals with choreographed light formations across Ancol’s night sky. This performance symbolized energy, strength, and the spirit of welcoming the New Year, while also demonstrating how technology can create unforgettable OOH experiences.
ExtraJoss Ultimate at Ancol, North Jakarta New Year 2026
In Sarinah, Central Jakarta, Prisma Group collaborated with Nescafe. Set at one of Jakarta’s iconic landmarks, the celebration delivered a strong urban atmosphere, with LED visuals and content seamlessly blending into the pulse of the city center. Sarinah became a stage that showcased how OOH can stay close to people’s everyday lives while remaining relevant during special moments.
Nescafe at Sarinah, Central Jakarta New Year 2026
Meanwhile, in Braga, Bandung, Prisma Group together with Sun Life presented a celebration titled Gelar Gumilar by BoostAD. The event featured a variety of engaging activities targeting Bandung’s creative audiences and communities. Braga’s iconic atmosphere blended seamlessly with a series of OOH activities and content, making the celebration not only festive but also rich in interaction and experience.
Sun Life at Braga, Bandung New Year 2026
Although held in different cities and locations, the entire series of events remained connected through a shared concept. Futuristic visuals, the use of technology, and immersive experiences became the key elements that unified all three celebrations.
FutureOOH+: A Representation of the Future of OOH
The FutureOOH+ theme became the core of the entire celebration. It represents Prisma Group’s vision of the future of OOH—no longer as a one-way medium, but as an experiential platform.
Through FutureOOH+, Prisma Group explored technology, creative content, and the integration of the physical and digital worlds. LED videotrons, dynamic visuals, and performance concepts were designed to create memorable and shareable experiences, aligning with today’s audience behavior.
More Than Just a Celebration
This New Year celebration was about more than marking the passage of time. For Prisma Group, it was a moment to demonstrate its commitment to continuously pushing the boundaries of OOH in Indonesia. From one night across three cities, Prisma Group delivered a message that OOH holds immense potential to keep evolving, adapting, and becoming an integral part of urban lifestyles.
With a spirit of collaboration, innovation, and the FutureOOH+ vision, Prisma Group steps into 2026 with optimism. One night has passed, but the energy and impact will continue—shaping a future of OOH that is bolder, more creative, and more meaningful.
Golden Farm leveraged premium billboards in Senayan and Citywalk Jakarta to strengthen brand awareness through eye-catching creative executions while generating additional exposure across digital channels and social media communities.
In collaboration with AQUA for the "Teras Adem" campaign, Prisma Advertising brought Cheers Screen to Jalan Braga. This innovation enables audiences to send photos and messages directly from their mobile phones to the billboard, creating engaging real-time interactions and strengthening the connection between brands and the public.
创意OOH品牌推广 快消品Golden Farm - Creative Billboard
数字广告牌广告 快消品AQUA - "Teras Adem" OOH Campaign
数字广告牌广告 快消品Cadbury - FutureOOH+ Campaign
