Sprite collaborates with Prisma Group to launch a fully integrated multichannel OOH campaign designed to boost brand visibility across key touch points in the city. This campaign combines high-impact LED videotrons, eye-catching transit advertising, and innovative vending machine branding enhanced with external data sensors that react to real-time environmental conditions.

Through this multichannel approach, Sprite delivers a refreshing and immersive outdoor experience that connects with audiences on the move. LED videotrons offer bold and dynamic visuals, transit advertising ensures continuous exposure across daily commuting routes, and smart vending machines create an interactive moment that draws attention and encourages trial.

This collaboration showcases how modern OOH media can work together to create a cohesive brand presence, maximizing reach and engagement across various public spaces. With real-time adaptability and a strong visual identity, the campaign strengthens Sprite’s positioning as a brand that brings refreshment to everyday life.