Sprite Indonesia partners with Prisma Group to launch a multichannel OOH campaign using LED videotrons, transit advertising, and innovative vending machine branding powered by external data sensors. This fresh and dynamic outdoor campaign boosts brand visibility and delivers an engaging real world experience.
Sprite collaborates with Prisma Group to launch a fully integrated multichannel OOH campaign designed to boost brand visibility across key touch points in the city. This campaign combines high-impact LED videotrons, eye-catching transit advertising, and innovative vending machine branding enhanced with external data sensors that react to real-time environmental conditions.
Through this multichannel approach, Sprite delivers a refreshing and immersive outdoor experience that connects with audiences on the move. LED videotrons offer bold and dynamic visuals, transit advertising ensures continuous exposure across daily commuting routes, and smart vending machines create an interactive moment that draws attention and encourages trial.
This collaboration showcases how modern OOH media can work together to create a cohesive brand presence, maximizing reach and engagement across various public spaces. With real-time adaptability and a strong visual identity, the campaign strengthens Sprite’s positioning as a brand that brings refreshment to everyday life.
Media Used: Videotron, Transit Advertising, Vending Machine Branding
Collaborators: BoostAD
About Campaign
This multichannel OOH campaign by Sprite in collaboration with Prisma Group brings together LED videotrons, transit advertising, and smart vending machines equipped with external data sensors. The vending machines are placed across key locations such as TransJakarta shelters, Sarinah, Thamrin, Bundaran HI, Dukuh Atas, GBK, and Blok M, displaying live temperature updates and color-changing indicator lights that turn red when the weather is hot and green when it is cool.
Audiences can redeem a free Sprite directly from the vending machine screen, creating an engaging and interactive experience. Supporting media placements include LED Senayan Trade Center in South Jakarta, LED Riau Junction in Bandung, and transit advertising on Trans Metro Bandung and Trans Jogja. This integrated setup strengthens brand visibility across multiple touchpoints and delivers a refreshing real-world brand encounter.
Area Coverage
The campaign by Sprite in collaboration with Prisma Group spans key high-traffic areas across Jakarta, Bandung, and Yogyakarta.
Area coverage includes smart vending machines placed at TransJakarta shelters:
- Sarinah
- Thamrin
- Bundaran HI
- Dukuh Atas
- GBK
- Blok M
Additional media placements include:
- LED Senayan Trade Center, South Jakarta
- LED Riau Junction, Bandung
Transit advertising:
- Trans Metro Bandung
- Trans Jogja
Execution Details
Insight into the formats, placements, and processes behind the campaign.
Creative Highlights
- A creative collaboration between Sprite and Prisma Group combining technology with real-world interaction.
- Smart vending machines equipped with external data sensors display live temperature updates.
- Indicator lights change red when it's hot and green when it's cool, delivering context-aware visual communication.
- Audiences can redeem a free Sprite directly from the screen, creating strong on-site engagement.
- The campaign is amplified through LED videotrons and transit advertising, ensuring consistent brand messaging across mobility routes.
- A creative approach that delivers a fresh, modern, and immersive brand experience in public spaces.
