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LAZADA - Integrated OOH Activation

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Digital Billboard Advertising E-Commerce

Lazada is a leading e-commerce platform that’s reshaping how Indonesians shop, discover, and engage with brands online. Offering a wide range of products

Across fashion, electronics, beauty, and everyday essentials, Lazada combines convenience with entertainment through features like live streaming and in-app games. With a bold, lifestyle-driven approach, the brand continues to blur the lines between digital and physical touch points. From large-scale campaigns to immersive offline events, Lazada consistently connects with tech-savvy, experience-seeking consumers across Indonesia’s urban landscape.

Media Used: LED Djakarta Theater

Collaborators: -

LAZADA - Integrated OOH Activation
About Campaign

To strengthen brand presence and connect directly with urban consumers, Lazada activated a high-impact offline campaign during Car Free Day in the Sarinah area, Central Jakarta. The objective was to boost real-time engagement and visibility by blending live experience with digital innovation, positioning Lazada advertising as a bold, on-ground extension of its dynamic online presence.

The campaign featured a 4-hour full billboard Lazada takeover on the Djakarta Theater screen, ensuring maximum visual dominance in one of Jakarta’s busiest weekend zones. This high-impact Lazada ad was further amplified by a Real-Time Live Stream broadcast directly on the LED screen, turning the moment into a living Lazada advertisement that captured the attention of the crowd in real time. Altogether, the activation reinforced the power of Lazada ads to create immersive, high-engagement brand moments in the heart of the city.

Area Coverage

The Lazada ads campaign was strategically activated in the heart of Central Jakarta during Car Free Day, with a focus on the high-foot-traffic Sarinah area. By securing a full LED blocking on the Djakarta Theater screen for four continuous hours, the Lazada advertisement dominated one of the city’s busiest lifestyle and pedestrian zones, engaging thousands of passersby in real time.

This Lazada advertising effort was further elevated through an innovative real-time live stream, turning the LED into both a billboard and a broadcast platform. Positioned at the intersection of retail, culture, and community activity, the campaign captured both intentional and incidental audiences. By placing this Lazada ad in such a dynamic environment, the brand effectively showcased the power of Lazada ads to deliver immersive, high-impact visibility in a key urban hotspot.

Execution Details

Insight into the formats, placements, and processes behind the campaign.

LAZADA - Integrated OOH Activation execution detail 1
LAZADA - Integrated OOH Activation execution detail 2
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