Campaign Portfolio

Extra Joss Ultimate - FutureOOH+ Campaign

Energizing the city with Extra Joss Ultimate through FutureOOH+ a next gen outdoor advertising experience that boosts visibility and brand impact
Creative OOH Branding FMCG

The Extra Joss Ultimate campaign brings a multichannel OOH and FutureOOH+ experience with Prisma Group.

The Extra Joss Ultimate campaign activates a powerful multichannel OOH and FutureOOH+ experience in collaboration with Prisma Group. The main activation took place at Djakarta Theater during Jakarta Car Free Day, featuring an interactive vending machine at Sarinah integrated with the LED screen. Visitors simply scanned a QR code, completed a microsite form, and redeemed a unique code to receive a free Extra Joss Ultimate, enhanced with vending machine animations and a 3D anamorphic metahuman on the LED display.

FutureOOH+ also introduced a Cheers Screen and Chase Smart LED, allowing people to upload their photos directly onto the videotron. Regular content ran across multiple cities, including premium LEDs at Velodrome Jakarta, Menara BCA, and the entertainment hub of Braga Bandung. The campaign extended through static and digital billboards, transit advertising across major TransJakarta corridors, and vending machines placed at key shelters such as Bundaran HI and GBK Senayan.

Media Used: Static Billboard, Videotrons, Transit Advertising, Vending Machine Branding, Mobile LED

Collaborators: PiX Creative Mindworks, BoostAD

Extra Joss Ultimate - FutureOOH+ Campaign
About Campaign

The Extra Joss Ultimate campaign combines multichannel OOH and FutureOOH+ in collaboration with Prisma Group. The main activation at Djakarta Theater featured an interactive vending machine synced with the LED screen and 3D anamorphic content. Through Cheers Screen, Chase Smart LED, premium LEDs, billboards, transit advertising, and vending machines across strategic locations, the campaign delivers an immersive and integrated energy experience to audiences in Jakarta and Bandung.

Area Coverage

This campaign delivers an integrated activation that blends offline and digital experiences through a FutureOOH+ approach, deployed across multiple strategic locations.

The main activation took place at Djakarta Theater during Jakarta Car Free Day, supported by an interactive vending machine at Sarinah and extended visibility around Bundaran HI. The FutureOOH+ activation integrates the vending machine with LED screens, enabling user interaction through QR scanning and Extra Joss Ultimate product redemption, enhanced by animated content, a 3D anamorphic metahuman, pipe-themed art installations, a Cheers Screen for real-time photo uploads, and Chase Smart LED activations throughout CFD.

To maximize reach, the campaign was reinforced by extensive LED coverage across Jakarta and Bandung, including key locations such as Velodrome, MKG, Pulomas, PIK, Braga, and Riau Junction. Additional exposure was delivered through static billboards in Depok, Surabaya, and Bandung, as well as digital billboards in Grogol and Kuningan.

The campaign also extended into public mobility channels through TransJakarta transit advertising (Corridors 1, 5, 6, and 9), complemented by vending machine placements at major TransJakarta shelters, including Monas, MH Thamrin, Bundaran HI, GBK, and Cawang Sentral.

Execution Details

Insight into the formats, placements, and processes behind the campaign.

Extra Joss Ultimate - FutureOOH+ Campaign execution detail 1
Extra Joss Ultimate - FutureOOH+ Campaign execution detail 2
Creative Highlights

This activation delivers a fully integrated LED and vending machine experience, synchronized between Sarinah and Djakarta Theater. Visitors scan a QR code, submit their data, and redeem a free Extra Joss Ultimate using a unique code that triggers simultaneous animations across both the LED screen and the vending machine.

The experience is elevated by a 3D anamorphic metahuman, visually “mixing” Extra Joss Ultimate and throwing it out of the screen, creating a striking immersive effect. A pipe-themed art installation physically connects the videotron and vending machine, giving the illusion of energy flowing between media and adding a tangible layer of storytelling.

Audience engagement is further enhanced through the Cheers Screen, allowing visitors to upload their photos in real time to the LED, and Chase Smart LED, featuring dynamic visuals along high-footfall pedestrian routes during CFD. All elements come together as multichannel storytelling, where LED, vending machine, art installation, and interactive features work as one cohesive narrative to deliver an immersive and memorable brand experience.

If you want, I can also make a shorter executive summary, slide-friendly bullets, or a more sales-driven pitch version

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