Dove Indonesia is a leading personal care brand committed to gentle, effective skin and hair care solutions that celebrate real beauty and confidence.
Dove Indonesia is known for its gentle formulas and strong message of real beauty. With products tailored to the needs of Indonesian consumers, Dove remains a trusted choice for safe and effective personal care.
Through human-centered campaigns across multiple channels, including OOH, Dove delivers meaningful brand experiences. Its collaboration with Prisma Group on an innovative O2O activation also received industry recognition, highlighting the impact of Dove’s campaigns in public spaces.
Media Used: LED Djakarta Theater, Digital Signage (powered by BoostAD)
Collaborators: PiX Creative Mindworks, BoostAD
About Campaign
The Dove campaign with Prisma Group delivered an immersive O2O experience through interactive public activations. At Car Free Day, Prisma Advertising hosted a 4-hour content blocking on the Djakarta Theater LED, featuring an interactive game where visitors could play and redeem discount vouchers at the activation booth.
BoostAD extended the campaign through Interactive LED Standees placed across major Jakarta malls. Visitors could join the mobile-based game and instantly receive discount vouchers redeemable at selected drugstores. All visual content was developed by PiX Creative Mindworks, ensuring engaging and cohesive storytelling across all touchpoints.
Area Coverage
This campaign was activated across key strategic locations in Jakarta, including:
- Car Free Day – Djakarta Theater LED
- BoostAD Interactive LED Standees at: PIM 2, Kemang Village, Kuningan City, Senayan Parks, Lippo Mall Puri, Mall Taman Anggrek, Pluit Village, and Mall of Indonesia
Execution Details
Insight into the formats, placements, and processes behind the campaign.
Creative Highlights
- Interactive O2O activation by Dove in collaboration with Prisma Group.
- 4-hour content blocking on the Djakarta Theater LED during Car Free Day.
- Interactive videotron game with redeemable discount vouchers at the activation booth.
- BoostAD Interactive LED Standees deployed across 9 major malls in Jakarta.
- Visitors could play mobile-based games and instantly receive discount vouchers.
- All visual content crafted by PiX Creative Mindworks.
- The campaign received industry recognition for its creative and impactful execution.
