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Tips Memilih Font untuk Billboard

Dec 19, 2022
Tips Memilih Font untuk Billboard
Memasang iklan di media luar ruang cetak seperti billboard terdapat beberapa hal yang harus diperhatikan untuk tingkat efektivitasnya berdampak besar, salah satunya adalah pemilihan jenis font. 

Alasan Harus Memilih Font yang Tepat

Sebagai aturan umum, pilihlah font yang dapat dilihat dari jarak kurang lebih 300 meter. Dianjurkan untuk menghindari semua huruf besar dan huruf yang terlalu jauh, atau terlalu dekat satu sama lain.
Pada beberapa titik, target audiens yang membaca iklan luar ruang biasanya melaju dengan cepat dan hanya memiliki waktu sekilas untuk menyerap pesannya. Oleh karena itu, sangat penting untuk memastikan tipografi iklan billboard cukup terbaca dalam beberapa detik.

Kategori Font yang Umum

Font dikelompokkan ke dalam lima kategori dasar, yaitu:
 
Serif: Times New Roman, Didot, Baskerville, Bodoni
Sans Serif: Segudang Pro, Helvetica, Avenir, Optima
Skrip: Alex Brush, Pacifico, Great Vibes, Lobster, Allura, Windsong.
Monospace: Courier, Courier New, Lucida Console, Menlo, Monaco, Consolas.
Tampilan: Spock, Gilroy, Highbinder, Dorris, Sugar Boats.
 
 
Font serif membuat setiap huruf terlihat menonjol dan membuat iklan terlihat menarik tanpa banyak hiasan. Font sans serif menawarkan daya tarik modern yang lebih ramping dan berfungsi lebih baik untuk tajuk utama karena kesederhanaan dan keterbacaannya.
 

Font yang Harus Digunakan

Terlepas dari seberapa besar kecintaan kamu pada font yang unik, kamu harus meninggalkannya untuk desain papan reklame. Pesan kamu harus dapat dibaca oleh pengendara yang cepat maupun pejalan kaki yang lambat. Beberapa contoh tipografi billboard yang sederhana, modern, dan mudah dibaca adalah font Arial, Calibri, Verdana, Tahoma dan Helvetica Sans Serif yang ideal untuk billboard digital.
Jika kamu bingung dalam menentukan pemilihan font untuk iklan billboard, kamu bisa berdiskusi langsung dengan tim Prisma Advertising ya!

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