Prisma Advertising OOH Indonesia | Innovative Outdoor Ads

Aug 05, 2024

Prisma Advertising dan DigiFlora Bersinergi untuk Pelantikan Presiden dan Wakil Presiden RI dengan Ucapan Digital Ramah Lingkungan

Jakarta, 30 Juli 2024 – Memasuki era baru di Indonesia, Prisma Advertising dan DigiFlora bergabung dalam sebuah inisiatif inovatif untuk merayakan pelantikan Presiden dan Wakil Presiden RI yang akan berlangsung pada bulan Oktober mendatang. Melalui kolaborasi ini, kedua perusahaan memperkenalkan cara baru yang lebih ramah lingkungan untuk menyampaikan ucapan selamat, yaitu melalui papan bunga digital.

Dalam pelantikan Presiden RI yang akan datang, ucapan selamat digital ini akan ditampilkan di beberapa layar LED milik Prisma Advertising yang terletak di lokasi strategis seperti persimpangan Harmoni, Jalan Ir. Juanda, Jakarta Pusat, serta di LED Hype Bumiputera dan LED Menara Sudirman di Jalan Jendral Sudirman.

“Kerjasama ini bukan hanya soal teknologi, tetapi juga tentang mendorong kesadaran akan pentingnya keberlanjutan lingkungan,” kata Freddy Lauw, CEO dan Founder PT Prisma Harapan. “Dengan menggantikan bunga papan konvensional dengan layar digital, kami dapat memberikan dampak yang lebih besar baik dari segi estetika maupun lingkungan.”

Ucapan selamat digital ini akan mulai ditayangkan pada hari pelantikan Presiden dan Wakil Presiden RI, 20 Oktober 2024, hingga 27 Oktober 2024. Mulai Agustus 2024, DigiFlora membuka pemesanan bagi perusahaan swasta, instansi pemerintah, kedutaan besar, dan masyarakat umum melalui website resmi mereka di www.digiflora.id. Paket harga yang ditawarkan sangat terjangkau, menjadikan opsi ini tidak hanya ramah lingkungan, tetapi juga ramah di kantong.

Kerjasama ini mendapatkan dukungan penuh dari Kementerian Lingkungan Hidup dan Kehutanan. Mamat Rahmat, Kepala Biro Humas KLHK, menyatakan, “Kami menyambut baik inisiatif ini sebagai bagian dari upaya pemerintah dalam mengurangi dampak lingkungan dari limbah bunga papan yang kerap kali diabaikan.”

Dalam setahun terakhir, DigiFlora telah berhasil mengurangi lebih dari 1 ton styrofoam dari papan bunga konvensional yang biasa digunakan di berbagai acara, seperti resepsi pernikahan dan rumah duka. Dengan solusi digital ini, DigiFlora terus berkomitmen untuk melestarikan lingkungan sembari memberikan layanan yang inovatif dan berkesan bagi masyarakat.

Untuk informasi lebih lanjut, bisa menghubungi nomor berikut

0857-1650-5152

0821-1376-4628

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Golden Farm - Creative Billboard
Golden Farm leveraged premium billboards in Senayan and Citywalk Jakarta to strengthen brand awareness through eye-catching creative executions while generating additional exposure across digital channels and social media communities.
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AQUA - "Teras Adem" OOH Campaign
In collaboration with AQUA for the "Teras Adem" campaign, Prisma Advertising brought Cheers Screen to Jalan Braga. This innovation enables audiences to send photos and messages directly from their mobile phones to the billboard, creating engaging real-time interactions and strengthening the connection between brands and the public.
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Cadbury - FutureOOH+ Campaign
The Cadbury Valentine 2026 campaign delivers an interactive OOH and FutureOOH+ experience with Prisma Group across Jakarta and Bandung.

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