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Lokasi Iklan Adalah Segalanya

Jul 26, 2024
Lokasi Iklan Adalah Segalanya
Tahukah kamu bahwa penempatan lokasi iklan sangatlah penting? Kesuksesan dari suatu iklan dapat dilihat dari berbagai macam faktor, salah satunya lokasi penempatan iklan itu sendiri. Jadi bagaimana kamu menentukan lokasi untuk beriklan pada media luar ruang (OOH)? Berikut Prisma Advertising berikan penjelasannya.

Kenapa Lokasi Iklan itu Penting?

Tujuan utama dari iklan luar ruang adalah untuk menjangkau sebanyak mungkin perhatian. Oleh karena itu, memilih lokasi yang memberikan visibilitas maksimal pada media iklan luar ruang sangatlah penting.

Daerah dengan lalu lintas tinggi seperti jalan raya, protokol, persimpangan, dan jalan utama adalah lokasi yang ideal. Area ini memungkinkan media luar ruang dilihat oleh banyak orang, sehingga meningkatkan kemungkinan iklan kamu diperhatikan oleh calon pelanggan.

Menargetkan Audiens yang Tepat

Kamu tidak akan mengiklankan tempat tidur untuk bayi di sebuah bar, karena bukan pilihan yang logis. Pentingnya pemilihan lokasi yang berhubungan dengan target pelanggan kamu.

Contoh lain, ketika seseorang berdiri di halte bus menunggu sebuah bus untuk pergi ke tempat tujuannya, maka perhatian orang tersebut akan tertuju kepada setiap bus yang datang maupun lewat dihadapannya. Maka, iklan branding pada bus menjadi pilihan yang tepat untuk kamu beriklan. Kamu bisa mempercayakan BoostAD lho untuk branding pada bus. Karena BoostAD adalah official partner dari Transjakarta.

Sederhananya, kamu harus memikirkan lokasi iklan kamu dan siapa yang menjadi target kamu. Jika iklan kamu tidak menarik perhatian target pelanggan, maka segala upaya yang dilakukan dalam strategi iklan kamu akan sia-sia.

Kamu bisa berdiskusi dengan kami untuk menentukan lokasi beriklan ya. Klik tombol di bawah ini untuk terhubung dengan tim kami.
Prisma Advertising: Your Partner in Powerful OOH Advertising

Learn more about the industries we support, the services we offer, and the standout projects that make Prisma Advertising a leader in outdoor advertising.

Our Services
Explore our tailored out-of-home services designed to meet the specific marketing needs of E-commerce advertising.
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Static Billboard Advertising Static Billboard Advertising

Maximize brand exposure with high-impact static billboards in prime locations. A powerful solution for consistent, long-term visibility.

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Digital Billboard Advertising Digital Billboard Advertising

Deliver dynamic, real-time messaging with striking digital displays. Ideal for campaigns that demand flexibility and immediacy.

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Creative OOH Branding Creative OOH Branding

Stand out with custom-built, attention-grabbing OOH executions supported by BoostAD. Designed to elevate brand perception and audience engagement.

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Transit Advertising Transit Advertising

Capture attention on the move with strategic placements across public transportation with the help of BoostAD. Extend your reach across urban and commuter routes.

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OOH Dashboard OOH Dashboard

Gain full control and visibility over your campaigns with our intuitive dashboard. Track performance, manage assets, and optimize results in real time.

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PiX Creative Mindworks PiX Creative Mindworks

Bring your vision to life with our in-house animation and motion design studio. Tailored creative solutions that enhance your OOH impact.

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Our Campaign Portfolio
Discover how leading brands have brought their campaigns to life through our premium OOH advertising services.
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  • Golden Farm - Creative Billboard
    Creative OOH Branding FMCG
    Golden Farm - Creative Billboard

    Golden Farm leveraged premium billboards in Senayan and Citywalk Jakarta to strengthen brand awareness through eye-catching creative executions while generating additional exposure across digital channels and social media communities.
  • AQUA - "Teras Adem" OOH Campaign
    Digital Billboard Advertising FMCG
    AQUA - "Teras Adem" OOH Campaign

    In collaboration with AQUA for the "Teras Adem" campaign, Prisma Advertising brought Cheers Screen to Jalan Braga. This innovation enables audiences to send photos and messages directly from their mobile phones to the billboard, creating engaging real-time interactions and strengthening the connection between brands and the public.
  • Cadbury - FutureOOH+ Campaign
    Digital Billboard Advertising FMCG
    Cadbury - FutureOOH+ Campaign

    The Cadbury Valentine 2026 campaign delivers an interactive OOH and FutureOOH+ experience with Prisma Group across Jakarta and Bandung.
Industries We Serve
We have served clients from a broad spectrum of industries, successfully realizing each brand's vision through high-impact campaigns. No matter the sector, we have unmatched experience in making your message stand out.
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FMCG

We help FMCG brands stand out through strategic, high-impact out-of-home ...

E-Commerce

In today’s fast-paced digital landscape, ecommerce advertising needs ...

Telecommunications

Telecommunication advertising demands clarity, consistency, and scale. In ...

Automotive

The way people engage with vehicles may have changed, but the power of great...

Technology & Electronics

From smartphone ads to SaaS branding, our out-of-home solutions help tech br...

Entertainment & Streaming

The entertainment and streaming industry thrives on anticipation, emotion, a...

Transportation & Superapp

Whether you’re moving people, delivering goods, or expanding your ecosystem ...

Financial Services & Fintech

Trust and clarity are everything in finance. Whether you’re building a cha...

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Let’s Build Your Next Great OOH Campaign

Whether you're planning billboard advertising in Jakarta, launching a DOOH campaign across Indonesia, or exploring new formats in out-of-home media, Prisma Advertising is ready to bring your brand to the streets — boldly, creatively, and with purpose.

Get in touch with us today and let's shape real-world impact, together.