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Inovasi Real-Time Live Stream: Daya Tarik Baru untuk Audiens OOH

Oct 29, 2024
Inovasi Real-Time Live Stream: Daya Tarik Baru untuk Audiens OOH
Dalam dunia periklanan yang berkembang cepat, Prisma Advertising sebagai pelopor OOH Indonesia, menghadirkan banyak inovasi terdepan yang menawarkan daya tarik tinggi bagi audiens. Dari billboard hingga LED Videotron, Prisma tidak hanya menyajikan iklan statis, tetapi menghadirkan konten interaktif dan dinamis yang selalu ter-update. Dengan pendekatan inovatif ini, media iklan Indonesia kini mampu menarik perhatian audiens lebih kuat dan memberikan pengalaman baru yang relevan dan seru.

Inovasi Real-Time Live Stream untuk Media Iklan Luar Ruang



Real-Time Live Stream di media iklan luar ruang memberikan pengalaman yang melampaui iklan tradisional. Target audiens, yang kini didominasi oleh Gen Z, menginginkan interaksi langsung, dan teknologi ini memungkinkan mereka untuk merasakan keterlibatan yang lebih dalam. Prisma menjawab kebutuhan ini dengan mengintegrasikan siaran langsung pada LED Videotron, memungkinkan konten yang ditampilkan untuk selalu relevan, segar, dan menarik. Berikut beberapa brand yang telah menggunakan inovasi Real-Time Live Stream.

1. Nu Green Tea

Pada malam pergantian tahun baru 2023 – 2024, Prisma Group dan Nu Green Tea membuat event malam tahun baru di kawasan Sarinah tepat di LED Djakarta Theater. Hadir dengan berbagai macam activation menarik untuk memeriahkan malam pergantian tahun baru, kami turut menghadirkan inovasi Real-Time Live Stream yang menarik begitu banyak perhatian para audiens yang hadir di Sarinah. Cek videonya, NU Tea New Year Event in collaboration with BoostAD and Prisma Advertising.

2. Lazada

Project terbaru dari Prisma Group yang menggunakan inovasi Real-Time Live Stream ini adalah Lazada. Pada acara Car Free Day yang diselanggarakan setiap hari Minggu, Lazada membuat sebuah offline event yang juga menggunakan inovasi LED Blocking di LED Djakarta Theater selama 4 jam, dan Real-Time Live Stream yang menarik begitu banyak antusiasme audiens. Kamu bisa lihat keseruannya di Lazada – LED Blocking & Real-Time Live Stream at LED Djakarta Theater.

3. Blibli

Pada tahun 2023, dalam perayaan Anniversary Blibli yang ke-12, Prisma Group menjadi vendor terpercaya untuk merayakan perayaan tersebut dengan offlline event yang menghadirkan berbagai macam activation yang seru, dan tentunya terintegrasi dengan media OOH. Tidak ketinggalan juga inovasi Real-Time Live Stream yang tayang di 6 videotron besar di kawasan Jakarta Pusat. Cek success story kami Blibli 12th Anniversary Offline Event Integrate with OOH – Prisma Advertising.

Prisma Membawa Media Iklan Indonesia ke Masa Depan

Sebagai pionir inovasi real-time live stream di media iklan luar ruang, Prisma terus menghadirkan inovasi yang memukau dan relevan. Dengan ini, billboard dan LED Videotron bukan hanya media untuk menyampaikan pesan, tetapi juga menjadi wadah interaksi langsung yang memperkuat brand engagement dan meningkatkan daya tarik iklan bagi audiens.

Prisma Advertising: Your Partner in Powerful OOH Advertising

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  • Golden Farm - Creative Billboard
    Creative OOH Branding FMCG
    Golden Farm - Creative Billboard

    Golden Farm leveraged premium billboards in Senayan and Citywalk Jakarta to strengthen brand awareness through eye-catching creative executions while generating additional exposure across digital channels and social media communities.
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    AQUA - "Teras Adem" OOH Campaign

    In collaboration with AQUA for the "Teras Adem" campaign, Prisma Advertising brought Cheers Screen to Jalan Braga. This innovation enables audiences to send photos and messages directly from their mobile phones to the billboard, creating engaging real-time interactions and strengthening the connection between brands and the public.
  • Cadbury - FutureOOH+ Campaign
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    Cadbury - FutureOOH+ Campaign

    The Cadbury Valentine 2026 campaign delivers an interactive OOH and FutureOOH+ experience with Prisma Group across Jakarta and Bandung.
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