Prisma Advertising OOH Indonesia | Innovative Outdoor Ads

Jan 29, 2024

Iklan Berjalan yang Efektif dengan BoostAD

Pemasangan iklan pada kendaraan umum atau yang kami sebut public transportation media merupakan salah satu bentuk dari OOH (Out-of-Home), atau periklanan media luar ruang. Public transportation media adalah cara beriklan dengan menggunakan transportasi umum seperti bus, kereta api, dan jenis kendaraan umum lainnya.

Seperti judulnya, beriklan dengan transportasi umum dapat membuat iklan berjalan. Tidak hanya dilihat oleh penumpang pada kendaraan tersebut saja, namun juga dapat menjangkau target audiens lainnya yang berpapasan dengan kendaraan tersebut.

BoostAD sebagai salah satu bagian dari Prisma Group, merupakan perusahaan yang bergerak dalam industri periklanan branding media luar ruang. Beriklan pada transportasi umum bentuknya merupakan mem-branding transportasi tersebut, sehingga BoostAD yang memiliki expertise dalam melakukan branding juga sudah menjadi official partner dari Transjakarta.

Kelebihan Beriklan di Transportasi Umum

Apakah kamu bertanya, apa kelebihan dari beriklan pada media transportasi umum? Berikut kami jelaskan 3 kelebihannya.

1. Menjangkau Audiens Lebih Luas

Transportasi umum beroperasi setiap hari dari pagi hingga malam dengan membawa penumpang dari demografi dan profesi yang berbeda-beda. Sehingga iklan kamu ter-expose lebih luas dan menyasar semua kalangan.

2. Tidak Lebih Mudah Dilewatkan

Sama seperti media iklan luar lainnya, iklan pada transportasi umum tidak mudah dilewatkan atau diabaikan. Namun, tidak lebih mudah dari media seperti billboard dan videotron. Bayangkan jika bus yang terdapat iklan kamu sedang berada di keadaan macet, orang akan terpapar iklan kamu lebih lama dan intens.

Baca juga: 3 Inovasi Prisma Paling Disukai Brand

3. Biaya Lebih Terjangkau

Iklan dengan transportasi umum relatif lebih hemat biaya jika dibandingkan pemasangan iklan pada media lainnya seperti televisi, radio, billboard, dan media cetak. Brand dapat menjangkau audiens yang lebih luas dengan biaya lebih murah.

Apakah kamu mulai tertarik beriklan pada media transportasi umum? Cek website BoostAD dengan klik di sini, dan hubungi tim sales kami.

Prisma Advertising: Your Partner in Powerful OOH Advertising

Learn more about the industries we support, the services we offer, and the standout projects that make Prisma Advertising a leader in outdoor advertising.

Our Services

Explore our tailored out-of-home services designed to meet the specific marketing needs of E-commerce advertising.

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Static Billboard Advertising

Maximize brand exposure with high-impact static billboards in prime locations. A powerful solution for consistent, long-term visibility.

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Digital Billboard Advertising

Deliver dynamic, real-time messaging with striking digital displays. Ideal for campaigns that demand flexibility and immediacy.

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Creative OOH Branding

Stand out with custom-built, attention-grabbing OOH executions supported by BoostAD. Designed to elevate brand perception and audience engagement.

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Transit Advertising

Capture attention on the move with strategic placements across public transportation with the help of BoostAD. Extend your reach across urban and commuter routes.

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OOH Dashboard

Gain full control and visibility over your campaigns with our intuitive dashboard. Track performance, manage assets, and optimize results in real time.

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PiX Creative Mindworks

Bring your vision to life with our in-house animation and motion design studio. Tailored creative solutions that enhance your OOH impact.

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Our Campaign Portfolio

Discover how leading brands have brought their campaigns to life through our premium OOH advertising services.

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Creative OOH Branding FMCG
Golden Farm - Creative Billboard
Golden Farm leveraged premium billboards in Senayan and Citywalk Jakarta to strengthen brand awareness through eye-catching creative executions while generating additional exposure across digital channels and social media communities.
Digital Billboard Advertising FMCG
AQUA - "Teras Adem" OOH Campaign
In collaboration with AQUA for the "Teras Adem" campaign, Prisma Advertising brought Cheers Screen to Jalan Braga. This innovation enables audiences to send photos and messages directly from their mobile phones to the billboard, creating engaging real-time interactions and strengthening the connection between brands and the public.
Digital Billboard Advertising FMCG
Cadbury - FutureOOH+ Campaign
The Cadbury Valentine 2026 campaign delivers an interactive OOH and FutureOOH+ experience with Prisma Group across Jakarta and Bandung.

Industries We Serve

We have served clients from a broad spectrum of industries, successfully realizing each brand's vision through high-impact campaigns. No matter the sector, we have unmatched experience in making your message stand out.

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FMCG

We help FMCG brands stand out through strategic, high-impact out-of-home ...

E-Commerce

In today’s fast-paced digital landscape, ecommerce advertising needs ...

Telecommunications

Telecommunication advertising demands clarity, consistency, and scale. In ...

Automotive

The way people engage with vehicles may have changed, but the power of great...

Technology & Electronics

From smartphone ads to SaaS branding, our out-of-home solutions help tech br...

Entertainment & Streaming

The entertainment and streaming industry thrives on anticipation, emotion, a...

Transportation & Superapp

Whether you’re moving people, delivering goods, or expanding your ecosystem ...

Financial Services & Fintech

Trust and clarity are everything in finance. Whether you’re building a cha...

Let’s Build Your Next Great OOH Campaign

Whether you're planning billboard advertising in Jakarta, launching a DOOH campaign across Indonesia, or exploring new formats in out-of-home media, Prisma Advertising is ready to bring your brand to the streets — boldly, creatively, and with purpose.

Get in touch with us today and let's shape real-world impact, together.