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5 Fakta Media Iklan OOH, Wajib Kamu Ketahui

Sep 23, 2022
5 Fakta Media Iklan OOH, Wajib Kamu Ketahui
Kebanyakan orang mungkin berpikiran bahwa media iklan luar rumah atau OOH sudah ketinggalan zaman dan kurang diperlukan. Namun, penelitian terbaru menunjukan bahwa media iklan OOH memiliki banyak manfaat terlebih dengan tren yang kini sudah lebih maju. Berikut 5 fakta mengenai media iklan OOH yang wajib kamu ketahui.

1. OOH Mendukung CTR


Kita dapat dengan mudah menargetkan audiens untuk menggunakan smartphone mereka dengan menggunakan strategi CTA pada media OOH. Ini membantu dalam menargetkan audiens yang terkait dengan lokasi geografis mereka.
2. Iklan OOH Mengarahkan Konsumen ke Mesin Pencari
Saat target audiens melihat iklan OOH, mereka bergegas ke mesin pencari untuk mencari detail terkait. Saat konsumen menelusuri iklan melalui mesin pencari, hal itu akan menguntungkan keterlibatan merek secara otomatis.

3. Permintaan Media OOH itu Nyata


Billboard adalah hal pertama yang muncul di benak kita ketika berbicara tentang iklan. Kita dapat melihatnya di mana-mana, baik itu halte bus, bandara, stasiun, dan ruang terbuka ramai lainnya.

4. Iklan OOH Membuat Kreatif


Billboard digital dapat dirancang secara kreatif untuk mempromosikan produk dan layanan. Menghadirkan ide-ide baru dengan visual dan konten menarik yang membagikan pesan Anda secara inovatif.

5. OOH Bagian dari Kehidupan Sehari-hari Kita


OOH adalah bagian yang konsisten dari rutinitas harian kita. Apakah Anda sedang mengemudi atau berjalan, mereka akan menghalangi Anda setiap hari dan menarik perhatian Anda. OOH, iklan cocok dengan benar, itu banyak dikonsumsi dalam hidup kita dan membuat keputusan pembelian kita sehari-hari menjadi mudah.

Sektor periklanan telah banyak berubah termasuk media OOH. Setelah beriklan di saluran TV, platform media sosial, dan majalah, OOH adalah cara yang tidak mungkin dihindari oleh pengiklan. Jika kamu membutuhkan partner media OOH, kamu bisa menggandeng Prisma Advertising ya!







Prisma Advertising: Your Partner in Powerful OOH Advertising

Learn more about the industries we support, the services we offer, and the standout projects that make Prisma Advertising a leader in outdoor advertising.

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Deliver dynamic, real-time messaging with striking digital displays. Ideal for campaigns that demand flexibility and immediacy.

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Stand out with custom-built, attention-grabbing OOH executions supported by BoostAD. Designed to elevate brand perception and audience engagement.

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Capture attention on the move with strategic placements across public transportation with the help of BoostAD. Extend your reach across urban and commuter routes.

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Bring your vision to life with our in-house animation and motion design studio. Tailored creative solutions that enhance your OOH impact.

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  • Golden Farm - Creative Billboard
    Creative OOH Branding FMCG
    Golden Farm - Creative Billboard

    Golden Farm leveraged premium billboards in Senayan and Citywalk Jakarta to strengthen brand awareness through eye-catching creative executions while generating additional exposure across digital channels and social media communities.
  • AQUA - "Teras Adem" OOH Campaign
    Digital Billboard Advertising FMCG
    AQUA - "Teras Adem" OOH Campaign

    In collaboration with AQUA for the "Teras Adem" campaign, Prisma Advertising brought Cheers Screen to Jalan Braga. This innovation enables audiences to send photos and messages directly from their mobile phones to the billboard, creating engaging real-time interactions and strengthening the connection between brands and the public.
  • Cadbury - FutureOOH+ Campaign
    Digital Billboard Advertising FMCG
    Cadbury - FutureOOH+ Campaign

    The Cadbury Valentine 2026 campaign delivers an interactive OOH and FutureOOH+ experience with Prisma Group across Jakarta and Bandung.
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