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3 Manfaat Utama Menggunakan QR Code di Iklan OOH

Dec 02, 2022
3 Manfaat Utama Menggunakan QR Code di Iklan OOH
Mungkin kamu sudah sering melihat atau menggunakan kode QR di tempat umum, seperti makan di restoran, masuk ke tempat umum, dan lainnya. Sekarang penggunaan kode QR sudah menjadi kebiasaan baru sehari-hari. Selain penggunaannya yang mudah, bagi pemilik kode juga mendapatkan data untuk analisa bisnisnya.
Penggunaan kode QR juga dapat digunakan pada media OOH dengan tujuan yang sama. Berikut tiga manfaat utama menggunakan kode QR pada media iklan OOH.

1. Kode QR Memicu Pengalaman Menarik Secara Real-Time


Iklan OOH adalah media yang ampuh dalam memasarkan dan mendorong konversi dari offline ke online. Dengan menambahkan kode QR ke iklan OOH, kamu dapat menarik perhatian audience dengan materi iklan dan pesan yang berdampak, lalu memberi mereka cara untuk terlibat dengan merek kamu secara real-time sebelum hal itu terlintas di benak mereka.

2. Kode QR Membuat Kampanye Iklan OOH Lebih Unik


Kode QR dalam iklan OOH membuat kampanye lebih unik dengan adanya landing page yang bisa mendorong tindakan konsumen tertentu. Dengan kata lain, kode QR memberi pemasar fleksibilitas dan kebebasan berkreasi yang lebih besar untuk membangun kampanye OOH orisinal dan out-of-the-box yang dapat mencapai sasaran yang sangat bertarget.

3. Kode QR Menghasilkan Pengukuran yang Lebih Besar


Setiap klik pada kode QR adalah konversi awal yang kemudian dapat dilacak hingga melakukan pembelian, mengunduh aplikasi, mengakses kupon atau penawaran khusus, mengikuti akun media sosial, atau apa pun yang kamu tanyakan kepada konsumen melakukan.

Kode QR pada media OOH membuat lebih mudah untuk menggandakan taktik yang berfungsi atau menyempurnakan materi iklan secara real-time untuk membuatnya bekerja lebih baik. Kode QR dapat membuka dimensi baru dari keterukuran iklan OOH yang menghasilkan pengoptimalan kampanye yang lebih besar.
Jika kamu ingin membuat campaign dengan QR code pada media OOH, kamu bisa lihat portfolio kami dan menghubungi kami langsung lho!

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