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Terus Berinovasi, Prisma Advertising Rilis Augmented Reality pada Media OOH

Oct 22, 2021
Terus Berinovasi, Prisma Advertising Rilis Augmented Reality pada Media OOH
Salah satu strategi bisnis untuk tetap bertahan di tengah pandemi adalah dengan melakukan inovasi sesuai kebutuhan perusahaan. Beberapa cara diantaranya adalah meningkatkan layanan, meluncurkan produk baru, memaksimalkan teknologi digital, atau memanjakan pelanggan lama.
Prisma Advertising juga terus melakukan inovasi di masa pandemi ini, yaitu dengan meluncurkan produk-produk terbaru. Beberapa diantaranya adalah 3D Videotron #CHASESMARTLED, Laser Outdoor, dan yang paling terbaru adalah AR (Augmented Reality) pada media Out-of-Home.

Inovasi Teknologi Augmented Reality Media OOH

Tanpa disadari bahwa sekarang kita sudah hidup dikelilingi dengan teknologi AR. Jika kamu menggunakan filter lucu di media sosial, itulah AR. Ketika menggunakan fitur AR kita akan mendapatkan pengalaman yang lebih menarik.
Begitupun dengan inovasi yang Prisma Advertising hadirkan. Ketika sebuah brand memasang iklan pada media Out-of-Home, orang yang melihat dan mengarahkan kamera handphonenya ke iklan tersebut akan melihat visual lain yang lebih menarik sesuai dengan pesan campaign mereka.
Semakin menarik, semakin ramai dan iklan tersebut akan lebih mendapatkan banyak perhatian dari orang-orang.
Inovasi AR ini sudah dirilis di beberapa titik billboard Prisma, yaitu Tol Jakarta-Tangerang, Fatmawati City Center, dan Kota Bandung. Cek videonya di sini.

Prisma Advertising Menggabungkan Iklan Luar Ruang dan Teknologi

Inovasi yang dilakukan Prisma Advertising ini adalah untuk menjawab kebutuhan pasar dan menjadi pionir tren perusahaan iklan Out-of-Home di Indonesia yang bermain dengan teknologi. Selain itu, untuk memberikan pernyataan bahwa Out-of-Home bukan hanya sekedar billboard dan videotron.
Jika kamu tertarik untuk mengetahui informasi lebih lanjut mengenai fitur Augmented Reality ini, hubungi kami yuk dengan klik tombol di bawah ini.

Prisma Advertising: Your Partner in Powerful OOH Advertising

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Deliver dynamic, real-time messaging with striking digital displays. Ideal for campaigns that demand flexibility and immediacy.

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  • Golden Farm - Creative Billboard
    Creative OOH Branding FMCG
    Golden Farm - Creative Billboard

    Golden Farm leveraged premium billboards in Senayan and Citywalk Jakarta to strengthen brand awareness through eye-catching creative executions while generating additional exposure across digital channels and social media communities.
  • AQUA - "Teras Adem" OOH Campaign
    Digital Billboard Advertising FMCG
    AQUA - "Teras Adem" OOH Campaign

    In collaboration with AQUA for the "Teras Adem" campaign, Prisma Advertising brought Cheers Screen to Jalan Braga. This innovation enables audiences to send photos and messages directly from their mobile phones to the billboard, creating engaging real-time interactions and strengthening the connection between brands and the public.
  • Cadbury - FutureOOH+ Campaign
    Digital Billboard Advertising FMCG
    Cadbury - FutureOOH+ Campaign

    The Cadbury Valentine 2026 campaign delivers an interactive OOH and FutureOOH+ experience with Prisma Group across Jakarta and Bandung.
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The entertainment and streaming industry thrives on anticipation, emotion, a...

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Trust and clarity are everything in finance. Whether you’re building a cha...

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