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Out-of-Home adalah Media Iklan Paling Efektif

Feb 25, 2022
Out-of-Home adalah Media Iklan Paling Efektif
Bagi para marketers atau pemilik brand memasang iklan adalah satu satu cara yang paling baik untuk mencapai target yang sudah ditentukan. Berdasarkan survei yang dilakukan Brand & Marketing Institute (BMI) Research dan Iconic menyatakan bahwa iklan yang paling banyak menarik perhatian adalah media luar ruang selain televisi dan digital.

Media Iklan Terbesar dan Menarik

Berdasarkan hasil survei sebelumnya menyatakan bahwa televisi dan media digital masih menjadi pilihan populer dan unggul karena kemampuan audio visual dan jangkauannya yang luas. Dari 1.010 responden di daerah Jabodetabek sekitar 81% masyarakat sadar atas iklan yang ada di luar rumah, satu tingkat di bawah televisi yaitu 83%, sedangkan media online dan cetak masing-masing mencapai 55% dan 20%.

Walaupun biaya iklan terbesar di Indonesia adalah televisi, surat kabar dan majalah. Namun menurut survei, iklan yang paling banyak menarik perhatian adalah media luar ruang, selain televisi dan digital.

Peran Prisma Advertising dalam Industri OOH di Indonesia


Prisma Advertising sebagai perusahaan Out-of-Home di Indonesia yang sudah menjadi top of mind para pemilik brand lokal dan brand mancanegara tentunya menjadi salah satu perusahaan yang dapat menjadi pilihan tepat untuk menjadi partner media luar ruang. Salah satu brand yang sudah memberikan testimoninya adalah DANA Indonesia, dompet digital.

Lihat videonya di sini: Testimoni DANA Indonesia

Selain itu, kini Prisma Advertising semakin melebarkan sayapnya dengan memberikan servis berupa pembuatan konten digital untuk beriklan yang bisa digunakan untuk media lain selain media iklan out-of-home. Servis tersebut adalah sebuah animation studio bernama PiX Animation. Satu brand yang sudah menggunakan servis dari PiX Animation adalah Samsung Indonesia.

Prisma Advertising: Your Partner in Powerful OOH Advertising

Learn more about the industries we support, the services we offer, and the standout projects that make Prisma Advertising a leader in outdoor advertising.

Our Services
Explore our tailored out-of-home services designed to meet the specific marketing needs of E-commerce advertising.
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Static Billboard Advertising Static Billboard Advertising

Maximize brand exposure with high-impact static billboards in prime locations. A powerful solution for consistent, long-term visibility.

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Digital Billboard Advertising Digital Billboard Advertising

Deliver dynamic, real-time messaging with striking digital displays. Ideal for campaigns that demand flexibility and immediacy.

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Creative OOH Branding Creative OOH Branding

Stand out with custom-built, attention-grabbing OOH executions supported by BoostAD. Designed to elevate brand perception and audience engagement.

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Transit Advertising Transit Advertising

Capture attention on the move with strategic placements across public transportation with the help of BoostAD. Extend your reach across urban and commuter routes.

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OOH Dashboard OOH Dashboard

Gain full control and visibility over your campaigns with our intuitive dashboard. Track performance, manage assets, and optimize results in real time.

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PiX Creative Mindworks PiX Creative Mindworks

Bring your vision to life with our in-house animation and motion design studio. Tailored creative solutions that enhance your OOH impact.

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Our Campaign Portfolio
Discover how leading brands have brought their campaigns to life through our premium OOH advertising services.
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  • Extra Joss Ultimate - FutureOOH+ Campaign
    Creative OOH Branding FMCG
    Extra Joss Ultimate - FutureOOH+ Campaign

    The Extra Joss Ultimate campaign brings a multichannel OOH and FutureOOH+ experience with Prisma Group.
  • Sprite - OOH Multichannel Campaign
    Creative OOH Branding FMCG
    Sprite - OOH Multichannel Campaign

    Sprite Indonesia partners with Prisma Group to launch a multichannel OOH campaign using LED videotrons, transit advertising, and innovative vending machine branding powered by external data sensors. This fresh and dynamic outdoor campaign boosts brand visibility and delivers an engaging real world experience.
  • Dove - FutureOOH+ Campaign
    Digital Billboard Advertising FMCG
    Dove - FutureOOH+ Campaign

    Dove Indonesia is a leading personal care brand committed to gentle, effective skin and hair care solutions that celebrate real beauty and confidence.
Industries We Serve
We have served clients from a broad spectrum of industries, successfully realizing each brand's vision through high-impact campaigns. No matter the sector, we have unmatched experience in making your message stand out.
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FMCG

We help FMCG brands stand out through strategic, high-impact out-of-home ...

E-Commerce

In today’s fast-paced digital landscape, ecommerce advertising needs ...

Telecommunications

Telecommunication advertising demands clarity, consistency, and scale. In ...

Automotive

The way people engage with vehicles may have changed, but the power of great...

Technology & Electronics

From smartphone ads to SaaS branding, our out-of-home solutions help tech br...

Entertainment & Streaming

The entertainment and streaming industry thrives on anticipation, emotion, a...

Transportation & Superapp

Whether you’re moving people, delivering goods, or expanding your ecosystem ...

Financial Services & Fintech

Trust and clarity are everything in finance. Whether you’re building a cha...

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Let’s Build Your Next Great OOH Campaign

Whether you're planning billboard advertising in Jakarta, launching a DOOH campaign across Indonesia, or exploring new formats in out-of-home media, Prisma Advertising is ready to bring your brand to the streets — boldly, creatively, and with purpose.

Get in touch with us today and let's shape real-world impact, together.