Blog

Cara Mendesain Iklan Billboard yang Efektif

Jan 27, 2023
Cara Mendesain Iklan Billboard yang Efektif
Iklan billboard yang sering kita lihat di jalanan memiliki sedikit gambar yang sebenarnya ada pesan yang banyak di dalamnya. Karena hanya dilihat secara singkat, maka para design grafis yang membuat materi iklan membuat desain iklan billboard seefektif mungkin. Lantas, bagaimana cara mendesain billboard yang efektif? Coba rumus 1, 3, 7, 10!
Rumus Desain Efektif untuk Iklan Billboard
  1. Kamu hanya perlu SATU kalimat ajakan.
  2. Sertakan TIGA elemen penting pada materi iklan, yaitu Teks, Gambar, dan Logo.
  3. Iklan luar ruang dilihat ketika orang bepergian, pastikan mereka dapat membaca pesan kamu dalam beberapa detik dengan menggunakan TUJUH kata atau kurang.
  4. Logo harus menggunakan setidaknya SEPULUH persen dari ruang. Ingat merek adalah kuncinya! Pastikan audiens tahu logo kamu dan siapa yang diwakilinya.
Tips Lain untuk Desain Iklan Billboard
Sangat disarankan agar kamu hanya menggunakan font besar yang dapat dibaca untuk memastikan keterbacaan maksimum. Singkirkan nomor telepon dan jangan buat desain yang membosankan.
Grafik, warna, dan suasana hati bekerja secara sinkronis untuk menciptakan iklan luar rumah yang berkesan. Jika kamu memiliki kendala dalam membuat desain, tim desain Prisma Advertising bisa membantu kamu juga dalam membuat iklan billboard. Klik tombol di bawah untuk menghubungi kami.

Prisma Advertising: Your Partner in Powerful OOH Advertising

Learn more about the industries we support, the services we offer, and the standout projects that make Prisma Advertising a leader in outdoor advertising.

Our Services
Explore our tailored out-of-home services designed to meet the specific marketing needs of E-commerce advertising.
View All
Static Billboard Advertising Static Billboard Advertising

Maximize brand exposure with high-impact static billboards in prime locations. A powerful solution for consistent, long-term visibility.

Explore
Digital Billboard Advertising Digital Billboard Advertising

Deliver dynamic, real-time messaging with striking digital displays. Ideal for campaigns that demand flexibility and immediacy.

Explore
Creative OOH Branding Creative OOH Branding

Stand out with custom-built, attention-grabbing OOH executions supported by BoostAD. Designed to elevate brand perception and audience engagement.

Explore
Transit Advertising Transit Advertising

Capture attention on the move with strategic placements across public transportation with the help of BoostAD. Extend your reach across urban and commuter routes.

Explore
OOH Dashboard OOH Dashboard

Gain full control and visibility over your campaigns with our intuitive dashboard. Track performance, manage assets, and optimize results in real time.

Explore
PiX Creative Mindworks PiX Creative Mindworks

Bring your vision to life with our in-house animation and motion design studio. Tailored creative solutions that enhance your OOH impact.

Explore
Our Campaign Portfolio
Discover how leading brands have brought their campaigns to life through our premium OOH advertising services.
View All
  • Golden Farm - Creative Billboard
    Creative OOH Branding FMCG
    Golden Farm - Creative Billboard

    Golden Farm leveraged premium billboards in Senayan and Citywalk Jakarta to strengthen brand awareness through eye-catching creative executions while generating additional exposure across digital channels and social media communities.
  • AQUA - "Teras Adem" OOH Campaign
    Digital Billboard Advertising FMCG
    AQUA - "Teras Adem" OOH Campaign

    In collaboration with AQUA for the "Teras Adem" campaign, Prisma Advertising brought Cheers Screen to Jalan Braga. This innovation enables audiences to send photos and messages directly from their mobile phones to the billboard, creating engaging real-time interactions and strengthening the connection between brands and the public.
  • Cadbury - FutureOOH+ Campaign
    Digital Billboard Advertising FMCG
    Cadbury - FutureOOH+ Campaign

    The Cadbury Valentine 2026 campaign delivers an interactive OOH and FutureOOH+ experience with Prisma Group across Jakarta and Bandung.
Industries We Serve
We have served clients from a broad spectrum of industries, successfully realizing each brand's vision through high-impact campaigns. No matter the sector, we have unmatched experience in making your message stand out.
View All
Prisma Logo
FMCG

We help FMCG brands stand out through strategic, high-impact out-of-home ...

E-Commerce

In today’s fast-paced digital landscape, ecommerce advertising needs ...

Telecommunications

Telecommunication advertising demands clarity, consistency, and scale. In ...

Automotive

The way people engage with vehicles may have changed, but the power of great...

Technology & Electronics

From smartphone ads to SaaS branding, our out-of-home solutions help tech br...

Entertainment & Streaming

The entertainment and streaming industry thrives on anticipation, emotion, a...

Transportation & Superapp

Whether you’re moving people, delivering goods, or expanding your ecosystem ...

Financial Services & Fintech

Trust and clarity are everything in finance. Whether you’re building a cha...

whatsapp

Let’s Build Your Next Great OOH Campaign

Whether you're planning billboard advertising in Jakarta, launching a DOOH campaign across Indonesia, or exploring new formats in out-of-home media, Prisma Advertising is ready to bring your brand to the streets — boldly, creatively, and with purpose.

Get in touch with us today and let's shape real-world impact, together.