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Benarkah Gen Z Menyukai Iklan Luar Ruang?

Sep 23, 2021
Benarkah Gen Z Menyukai Iklan Luar Ruang?
Generasi Z adalah orang-orang yang lahir dalam rentan waktu 1998 – 2010. Seperti yang kita ketahui bahwa pada tahun tersebut merupakan tahun berkembangnya teknologi, dan mereka disebut juga sebagai generasi internet karena mereka sudah mengenal teknologi dan internet sejak kecil. 
Teman PRiSMA yang memiliki berada di generasi Z pasti tahu betul bahwa kamu tidak gagap teknologi dan up to date dengan perkembangan isu yang ada di internet. Lalu apakah Gen Z mengetahui iklan luar ruang? 

Iklan Luar Ruang Membuat “Relax” 

Menurut studi yang dilakukan Kantar Millward Brown pada tahun 2017, menyatakan bahwa 55% Gen Z menyukai iklan luar ruang karena mereka merasa nyaman saat melihatnya. Apa yang membuat Gen Z merasa nyaman saat melihat iklan luar ruang? 
Gen Z sebagai pengguna aktif gadget dan internet, membuat mereka harus melihat iklan digital pada gadget mereka sekitar 2.000 – 4.000 iklan perhari, dan itu membuat mereka merasa tidak nyaman, kecuali mereka menggunakan fitur pemblokiran iklan. 

Gen Z Memperhatikan OOH 

Selain merasa nyaman ketika melihat iklan luar ruang, Gen Z juga ternyata memperhatikannya. Penilitian terbaru oleh UNiDAYS and Ad Age menyatakan bahwa 84% Gen Z memperhatikan iklan luar ruang. 
Dari dua penelitian di atas dapat kita ketahui sebagai pemilik bisnis bahwa menggunakan iklan luar ruang masih sangat efektif untuk menggapai target audiens yang mungkin kebanyakan adalah Gen Z itu sendiri. 
Mulai tertarik untuk memasang iklan di media OOH? PRiSMA Advertising memiliki banyak solusi media iklan luar ruang untuk brand kamu. Yuk langsung klik tombol di bawah ini untuk mendapatkan informasi dalam memasang iklan di media luar ruang milik PRiSMA Advertising. 
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    Cadbury - FutureOOH+ Campaign

    The Cadbury Valentine 2026 campaign delivers an interactive OOH and FutureOOH+ experience with Prisma Group across Jakarta and Bandung.
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