Blog

Apa itu OOH?

Sep 23, 2021
Apa itu OOH?
Jika kamu tahu papan reklame, billboard, dan iklan pada LED layar besar di pinggir kota atau yang ada di gedung-gedung perkantoran, itu adalah yang disebut OOH. Singkatan dari Out-of-Home, salah satu bidang periklanan yang medianya berada di luar rumah. Jika kamu baru mengetahui dan ingin tahu lebih lanjut mengenai OOH, PRiSMA akan bahas disini. 

Apa itu OOH Advertising? 

OOH adalah jenis iklan yang menjangkau atau menargetkan audiens yang berada di luar rumah. Media iklan OOH umumnya ditempatkan di lokasi yang ramai, ditentukan berdasarkan seberapa strategis lokasi tersebut. Lokasi favorit untuk memasang iklan OOH yaitu seperti jalan raya, jalan tol, lapangan, area sekitar pusat perbelanjaan, area fasilitas umum, tempat hiburan, dan area perkantoran. 

Jenis Iklan Out-of-Home 

Karena sifat OOH yang berada di luar ruang dan biasa dipasang di tempat umum, ada banyak jenis OOH advertising. Jenis yang paling familiar dan sering ada di Indonesia adalah poster, spanduk, billboard, baliho, videotron, dan stiker pada kendaraan. 

Kenapa Harus Memasang Iklan Out-of-Home? 

Beberapa dari kalian mungkin berpikir bahwa saat ini kita sudah jauh berada di era digital atau internet, yang dimana promosi dan iklan harusnya lebih efektif dilakukan secara online seperti iklan-iklan yang kamu lihat di media sosial. 
Tapi apakah kamu melihat sampai habis iklan yang muncul di Instagram kamu? Ataukah kalian tidak menekan tombol skip pada iklan yang muncul sebelum kamu melihat video di YouTube? 
Sebuh riset dilakukan oleh Nielsen yang menyatakan bahwa orang-orang lebih sering menghabiskan waktu 4 jam 45 menit di luar rumah pada hari kerja, dan hal tersebut merupakan peluang yang besar untuk pemilik bisnis untuk melakukan promosi. Nielsen juga membuktikan bahwa kemungkinan orang akan mencari tahu sebuah produk setelah mereka melihat iklan produk tersebut yang ada di media iklan Out-of-Home. 
Sekarang apakah kamu mulai berpikir untuk memasang iklan brand milikmu di media luar ruang? PRiSMA Advertising siap membantu kamu! Kamu bisa lihat portfolio kami di sini, dan langsung klik tombol WhatsApp yang ada di pojok kanan bawah layar.
Prisma Advertising: Your Partner in Powerful OOH Advertising

Learn more about the industries we support, the services we offer, and the standout projects that make Prisma Advertising a leader in outdoor advertising.

Our Services
Explore our tailored out-of-home services designed to meet the specific marketing needs of E-commerce advertising.
View All
Static Billboard Advertising Static Billboard Advertising

Maximize brand exposure with high-impact static billboards in prime locations. A powerful solution for consistent, long-term visibility.

Explore
Digital Billboard Advertising Digital Billboard Advertising

Deliver dynamic, real-time messaging with striking digital displays. Ideal for campaigns that demand flexibility and immediacy.

Explore
Creative OOH Branding Creative OOH Branding

Stand out with custom-built, attention-grabbing OOH executions supported by BoostAD. Designed to elevate brand perception and audience engagement.

Explore
Transit Advertising Transit Advertising

Capture attention on the move with strategic placements across public transportation with the help of BoostAD. Extend your reach across urban and commuter routes.

Explore
OOH Dashboard OOH Dashboard

Gain full control and visibility over your campaigns with our intuitive dashboard. Track performance, manage assets, and optimize results in real time.

Explore
PiX Creative Mindworks PiX Creative Mindworks

Bring your vision to life with our in-house animation and motion design studio. Tailored creative solutions that enhance your OOH impact.

Explore
Our Campaign Portfolio
Discover how leading brands have brought their campaigns to life through our premium OOH advertising services.
View All
  • Extra Joss Ultimate - FutureOOH+ Campaign
    Creative OOH Branding FMCG
    Extra Joss Ultimate - FutureOOH+ Campaign

    The Extra Joss Ultimate campaign brings a multichannel OOH and FutureOOH+ experience with Prisma Group.
  • Sprite - OOH Multichannel Campaign
    Creative OOH Branding FMCG
    Sprite - OOH Multichannel Campaign

    Sprite Indonesia partners with Prisma Group to launch a multichannel OOH campaign using LED videotrons, transit advertising, and innovative vending machine branding powered by external data sensors. This fresh and dynamic outdoor campaign boosts brand visibility and delivers an engaging real world experience.
  • Dove - FutureOOH+ Campaign
    Digital Billboard Advertising FMCG
    Dove - FutureOOH+ Campaign

    Dove Indonesia is a leading personal care brand committed to gentle, effective skin and hair care solutions that celebrate real beauty and confidence.
Industries We Serve
We have served clients from a broad spectrum of industries, successfully realizing each brand's vision through high-impact campaigns. No matter the sector, we have unmatched experience in making your message stand out.
View All
Prisma Logo
FMCG

We help FMCG brands stand out through strategic, high-impact out-of-home ...

E-Commerce

In today’s fast-paced digital landscape, ecommerce advertising needs ...

Telecommunications

Telecommunication advertising demands clarity, consistency, and scale. In ...

Automotive

The way people engage with vehicles may have changed, but the power of great...

Technology & Electronics

From smartphone ads to SaaS branding, our out-of-home solutions help tech br...

Entertainment & Streaming

The entertainment and streaming industry thrives on anticipation, emotion, a...

Transportation & Superapp

Whether you’re moving people, delivering goods, or expanding your ecosystem ...

Financial Services & Fintech

Trust and clarity are everything in finance. Whether you’re building a cha...

whatsapp

Let’s Build Your Next Great OOH Campaign

Whether you're planning billboard advertising in Jakarta, launching a DOOH campaign across Indonesia, or exploring new formats in out-of-home media, Prisma Advertising is ready to bring your brand to the streets — boldly, creatively, and with purpose.

Get in touch with us today and let's shape real-world impact, together.