Blog

Alasan Harus Tetap Beriklan

Aug 26, 2022
Alasan Harus Tetap Beriklan
Kita semua pasti sudah paham apa itu iklan dan kenapa kita harus beriklan. Beriklan juga kini sudah memiliki banyak cara, baik itu di media online, televisi, radio, koran, majalah, dan billboard atau yang kita tahu sebagai media iklan out of home.

Menurut KBBI, iklan adalah berita pesanan untuk mendorong, membujuk khalayak ramai agar tertarik pada barang dan jasa yang ditawarkan.

Sekarang ini biasanya iklan juga tidak selalu bersifat komersial atas suatu produk. Namun juga dapat berupa kampanye positif yang biasanya berupa ajakan. Seperti menggunakan masker dan cuci tangan selama Covid, membuang sampah di tempatnya, dan masih banyak lagi.

Jenis-jenis Iklan Berdasarkan Media


Kalau jenis iklan berdasarkan sifatnya terbagi menjadi dua, yaitu komersial dan non-komersial. Maka, berdasarkan jenisnya, iklan juga terbagi menjadi beberapa opsi.

  1. Media Cetak, iklan ini dibuat dengan cara dicetak, seperti koran, majalah, poster baliho, stiker, dan sebagainya, termasuk billboard media OOH.

  2. Media Elektronik, iklan ini memanfaatkan media elektronik dalam promosinya, seperti televisi, radio, handphone, laptop, yang kita ketahui biasanya ada di internet. Termasuk LED videotron yang termasuk ke dalam jenis media iklan elektronik.
 

Pemilihan Media Iklan

Memilih media dalam perencanaan beriklan ada hal yang perlu dianalisa dalam dan lebih jauh. Media mana yang akan menjadi pilihan tepat sesuai target dan goal yang ingin dicapai. Beberapa hal penting dalam pemilihan media iklan yang harus dipertimbangkan diantaranya adalah.

  1. Sifat dan karakteristik media iklan

  2. Penentuan target audiens 

  3. Biaya yang harus dibayarkan berdasarkan jenis media
Jika kamu mencari media iklan billboard dan LED videotron, kamu bisa mempercayakan kepada Prisma Advertising. Selain memiliki media OOH yang tersebar luas di banyak lokasi di Indonesia dan memiliki media yang besar, harga yang bisa kamu dapatkan dari Prisma Advertising sangat terjangkau, bahkan bisa disesuaikan dengan budget yang kamu punya. Yuk, hubungi kami untuk informasi media kit dan rate cardnya.


Prisma Advertising: Your Partner in Powerful OOH Advertising

Learn more about the industries we support, the services we offer, and the standout projects that make Prisma Advertising a leader in outdoor advertising.

Our Services
Explore our tailored out-of-home services designed to meet the specific marketing needs of E-commerce advertising.
View All
Static Billboard Advertising Static Billboard Advertising

Maximize brand exposure with high-impact static billboards in prime locations. A powerful solution for consistent, long-term visibility.

Explore
Digital Billboard Advertising Digital Billboard Advertising

Deliver dynamic, real-time messaging with striking digital displays. Ideal for campaigns that demand flexibility and immediacy.

Explore
Creative OOH Branding Creative OOH Branding

Stand out with custom-built, attention-grabbing OOH executions supported by BoostAD. Designed to elevate brand perception and audience engagement.

Explore
Transit Advertising Transit Advertising

Capture attention on the move with strategic placements across public transportation with the help of BoostAD. Extend your reach across urban and commuter routes.

Explore
OOH Dashboard OOH Dashboard

Gain full control and visibility over your campaigns with our intuitive dashboard. Track performance, manage assets, and optimize results in real time.

Explore
PiX Creative Mindworks PiX Creative Mindworks

Bring your vision to life with our in-house animation and motion design studio. Tailored creative solutions that enhance your OOH impact.

Explore
Our Campaign Portfolio
Discover how leading brands have brought their campaigns to life through our premium OOH advertising services.
View All
  • Golden Farm - Creative Billboard
    Creative OOH Branding FMCG
    Golden Farm - Creative Billboard

    Golden Farm leveraged premium billboards in Senayan and Citywalk Jakarta to strengthen brand awareness through eye-catching creative executions while generating additional exposure across digital channels and social media communities.
  • AQUA - "Teras Adem" OOH Campaign
    Digital Billboard Advertising FMCG
    AQUA - "Teras Adem" OOH Campaign

    In collaboration with AQUA for the "Teras Adem" campaign, Prisma Advertising brought Cheers Screen to Jalan Braga. This innovation enables audiences to send photos and messages directly from their mobile phones to the billboard, creating engaging real-time interactions and strengthening the connection between brands and the public.
  • Cadbury - FutureOOH+ Campaign
    Digital Billboard Advertising FMCG
    Cadbury - FutureOOH+ Campaign

    The Cadbury Valentine 2026 campaign delivers an interactive OOH and FutureOOH+ experience with Prisma Group across Jakarta and Bandung.
Industries We Serve
We have served clients from a broad spectrum of industries, successfully realizing each brand's vision through high-impact campaigns. No matter the sector, we have unmatched experience in making your message stand out.
View All
Prisma Logo
FMCG

We help FMCG brands stand out through strategic, high-impact out-of-home ...

E-Commerce

In today’s fast-paced digital landscape, ecommerce advertising needs ...

Telecommunications

Telecommunication advertising demands clarity, consistency, and scale. In ...

Automotive

The way people engage with vehicles may have changed, but the power of great...

Technology & Electronics

From smartphone ads to SaaS branding, our out-of-home solutions help tech br...

Entertainment & Streaming

The entertainment and streaming industry thrives on anticipation, emotion, a...

Transportation & Superapp

Whether you’re moving people, delivering goods, or expanding your ecosystem ...

Financial Services & Fintech

Trust and clarity are everything in finance. Whether you’re building a cha...

whatsapp

Let’s Build Your Next Great OOH Campaign

Whether you're planning billboard advertising in Jakarta, launching a DOOH campaign across Indonesia, or exploring new formats in out-of-home media, Prisma Advertising is ready to bring your brand to the streets — boldly, creatively, and with purpose.

Get in touch with us today and let's shape real-world impact, together.