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4 Alasan Harus Menyukai OOH

Mar 16, 2022
4 Alasan Harus Menyukai OOH
Seiring perkembangan zaman, konsep periklanan kini mengalami kemajuan. Hadirnya internet membuat kita dapat beriklan dengan lebih mudah, menentukan target audiens yang lebih spesifik, dan banyak lagi kelebihan dari beriklan di digital. Namun, apakah media iklan out-of-home berarti tidak pantas digunakan di era serba digital seperti sekarang ini? Berikut 5 hal yang perlu kamu pertimbangkan untuk tetap menggunakan media iklan out-of-home.

Keunggulan Media OOH

Walaupun media iklan out-of-home termasuk ke dalam teknik marketing tradisional, namun media iklan luar ruang seperti billboard dan videotron masih tetap dianggap menjadi media penting untuk beriklan.

1. Jangkauan Lebih Luas


Seperti yang kita ketahui bahwa beriklan dengan media digital dapat menjangkau target audiens yang lebih spesifik. Namun, apakah semua target audiens yang sudah ditentukan pasti melihat iklan tersebut?
Beriklan dengan media OOH bisa menjadi jawaban bahwa target audiens yang tidak terpapar iklan digital bisa melihat iklan pada media OOH karena jangkauannya yang luas dan lebih menyebar.

2. Lokasi Sesuai Target


Memasang iklan pada media OOH dapat dipastikan target audiens kamu tepat sasaran secara demografi. Selain jangkauan yang luas secara bentuknya yang besar, media OOH juga menyebar di berbagai daerah dengan beberapa titik lokasi.

3. Mendorong Keterlibatan Online


Walaupun digital marketing dan traditional marketing cukup berbeda, namun kedua media ini dapat berkolaborasi dengan baik. Jika pada media OOH iklan yang dipasang mendapatkan awareness yang tinggi, orang-orang akan mencari tahu lebih lanjut melalui media online.

Baca juga: Apa itu OOH?

4. Menghasilkan Aksi Konsumen


Melanjutkan point sebelumnya, ketika orang-orang sudah cukup sadar atas iklan pada media OOH, mereka akan mencari tahu lebih lanjut dengan melalui media digital atau online. Hal ini yang dimaksud dengan menghasilkan aksi dari konsumen.

Sekarang kamu mulai berpikir untuk menjalankan promosi menggunakan media out-of-home. Prisma Advertising memiliki banyak media dan solusi untuk beriklan di media iklan luar ruang. Yuk segera hubungi Prisma Advertising!

Prisma Advertising: Your Partner in Powerful OOH Advertising

Learn more about the industries we support, the services we offer, and the standout projects that make Prisma Advertising a leader in outdoor advertising.

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  • Golden Farm - Creative Billboard
    Creative OOH Branding FMCG
    Golden Farm - Creative Billboard

    Golden Farm leveraged premium billboards in Senayan and Citywalk Jakarta to strengthen brand awareness through eye-catching creative executions while generating additional exposure across digital channels and social media communities.
  • AQUA - "Teras Adem" OOH Campaign
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    AQUA - "Teras Adem" OOH Campaign

    In collaboration with AQUA for the "Teras Adem" campaign, Prisma Advertising brought Cheers Screen to Jalan Braga. This innovation enables audiences to send photos and messages directly from their mobile phones to the billboard, creating engaging real-time interactions and strengthening the connection between brands and the public.
  • Cadbury - FutureOOH+ Campaign
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    Cadbury - FutureOOH+ Campaign

    The Cadbury Valentine 2026 campaign delivers an interactive OOH and FutureOOH+ experience with Prisma Group across Jakarta and Bandung.
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